How To Write Google Ads Copy

What this episode covers

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube Writing ads is something which you need to learn and become really good at. Because that's the first thing somebody is going to see. No matter how good your product or service may be. If your ads aren't good you are not going to get the clicks and if you're not going to get the clicks you're not going to get the targeted traffic you want for your landing page or for your website. So ads are really important. Whether it is a search ad which is in the text format on the Google page where you see the four ads at the top and at the bottom that only has got the text but also the display network ads and the video ads as well because those ads also carry a certain message so every ad needs to have certain things on it to attract that click so things like the keyword is important you must have that keyword especially on the text ad on headline one then you need to have the call to action, your offer, pricing, you need to have the benefits, the features and so on right so you need to have all of these things but in a very limited amount of space so you need to use each and every character space wisely don't waste it with unnecessarily long paragraphs or a long headline you need to have a mixture of both a long headline as well as a short one I'm going to talk about that in a minute as to what we classify that because every headline has got a character limit of 30 characters, description is 90 so you need to use those character length extremely carefully and to the point. The other thing which I see a lot of advertisers do is they talk about themselves. It's not about them. It's about the customer, the prospect. It's about them. That's what you want to do is to make sure that you offer as much value as possible to the prospect so they see that what's in it for them and not for us. You can put a little bit about you that if you've been established for so long or you've won an award or you are one of the best in your field or niche that's fine but you want to put as much information about what's in it for your customers. The other thing nowadays with the expanded text ads being phased out. The responsive search ads has got 15 headlines and 4 description lines. So there's a fair amount of work you need to do and I'll often see a lot of ads in the accounts where only three or four headlines have been done and two descriptions been done. That means somebody has been lazy, they can't be bothered, they're not putting in the time and the effort to put into all the information which Google is asking from you because the algorithm needs as many headlines and description lines to mix and match them and see which combo is working the best and then Google is to reward you with higher CTRs, more clicks, cheaper clicks, higher quality score and so on. So let's go back to writing the ads. The first thing you know to do is look at the landing page or the website and study it thoroughly and properly that is the first thing the second thing is you don't need to be a professional copywriter you just need to use a bit of common sense because the work has already been done for you and don't try to reinvent the wheel. Don't try to make up stuff which your clients or your company don't offer because the ads got to be accurate. The information on the ads got to be accurate because if you mislead somebody and they click on the ad and they come to your site or landing page they going to bounce off because that's not what they saw on the ad. See got to be I'm just saying that you got you're being dishonest but what you need to do is to make sure that the information is absolutely 100% accurate.

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