How to Write Proposals That Actually Work: ​Stop Guessing!

In this podcast, Tavershima Ayede explains why many Nigerian entrepreneurs struggle to land big clients. He points out a major mistake: sending fancy, expensive business proposals to people you haven’t even talked to yet.The Problem with "Blind" ProposalsMost proposals fail because they are: * Too "Me-Focused": They talk mostly about the business and its achievements rather than the client. * Based on Guesses: Without a conversation, you’re just guessing what the client actually needs.The Solution: Conversation FirstTavershima suggests a "Talk First, Write Later" strategy: * Get the Inside Scoop: Speak with decision-makers or people in the industry before you type a single word. * Speak Their Language: Use the specific words and problems the client mentioned in your actual proposal. * Solve, Don't Sell: Shift your focus from bragging about your company to showing exactly how you will fix the client's problems.The Bottom Line: Big clients don't want a sales pitch; they want a solution. Tavershima concludes by offering his consultancy services to help business owners stop "blind pitching" and start winning deals through better strategy.