How To Write The Perfect Digital Marketing Plan with PR Smith

In this podcast, Robert talks to PR Smith, who elaborates on the SOSTAC® framework's components, its application in agencies, the importance of 90-day review cycles, and the role of AI in planning, emphasising careful strategic use.We also discussed overcoming resistance to SOSTAC®, its long-term impact since 1993, and the critical need for a customer-centric approach in all business endeavours, directing agencies to free resources on sostac.org and a weekly AI chat.SOSTAC® Framework Audience and BenefitsPaul Smith's Background and SOSTAC® originsSOSTAC® Framework ComponentsApplying SOSTAC in AgenciesSOSTAC® Planning and Review CyclesAI Integration in SOSTAC®Creative AI Prompting and Strategy WeaknessesEffective Controls and KPIs in SOSTAC®Overcoming Resistance to SOSTAC®Longevity and Impact of SOSTAC®Customer-Centric ApproachSOSTAC® Resources for Agencies