How Top B2B Teams Use Webinars to Generate Qualified Pipeline (with Logan Lyles) | DemandShift

-Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-logan-lyles Episode Summary: In this episode, Ben Reed sits down with Logan Lyles, founder of Demand Shift, to break down how B2B companies can turn webinars into a predictable revenue channel. Logan shares his journey from running underperforming webinars to building a high-converting framework that dramatically increases pipeline generation. They dive into what most companies get wrong, how to fix webinar funnels, and the exact tactics to drive registrations, conversions, and qualified sales calls.What you'll learn:Why most B2B webinars fail to generate real pipelineThe “two-step signup process” that boosts conversions from 1–2% to 10%+How to replace the traditional thank-you page with a revenue-generating stepProven LinkedIn strategies to drive webinar registrations at scaleHow to segment and personalize follow-up using survey dataThe right balance between education and selling during webinarsCreative growth tactics like Eventbrite and partner email listsHow to structure irresistible webinar offers that convert attendees into sales callsFeatured Guest: Logan Lyles, Founder of Demand ShiftHost: Ben Reed, host of the Next Gen Sales Leaders PodcastEpisode Highlights:[00:01:00] Logan’s background and why webinars [00:04:00] Old vs new webinar strategies [00:06:00] The two-step signup process explained [00:10:00] Structuring high-converting survey questions [00:16:00] Driving registrations beyond organic social [00:18:00] LinkedIn thought leader ads strategy [00:27:00] Eventbrite growth hack for webinars [00:30:00] Leveraging other people’s audiences [00:45:00] Balancing education vs conversion [00:47:00] High-converting webinar CTAs [00:55:00] Final advice: your network is your net worthConnect with Logan:LinkedIn: https://www.linkedin.com/in/loganlyles/ Website: https://demandshift.coFollow Ben on Social: LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for insights on B2B sales, RevOps, and leadership. If you found value in today’s conversation, please leave a review.Join our B2B GTM & RevOps Entrepreneur Community: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-logan-lyles

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