How Top Brands REALLY Win at Media Buying By Andrew Mortimer  episode artwork

EPISODE · Nov 27, 2025 · 41 MIN

How Top Brands REALLY Win at Media Buying By Andrew Mortimer

from The Places We'll Go Marketing Show · host Ritchie & Mark

Join us for an in-depth conversation with Andrew Mortimer (aka Morty), co-founder of the Apertto Partnership and former media leader at Sky, as he shares insider insights into the media landscape and marketing mistakes to avoid. Learn about long-term brand investment, building trust with agencies through leadership and psychological safety, and the pros and cons of in-housing media capabilities. Perfect for marketers, media planners, and anyone wanting a clearer view of modern media strategy.

Episode metadata supplied by the publisher feed · Published Nov 27, 2025

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How Top Brands REALLY Win at Media Buying By Andrew Mortimer

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