How Top CMOs Think in 2026 (AI, Leadership & Marketing Strategy)

Marketing is changing faster than ever. AI is reshaping the industry, customer behavior is evolving, and marketers are being asked to do more with less. So what does it actually take to lead marketing in 2026?In this episode, we’re joined by Sarah Fuller, Chief Marketing Officer at The AA, whose career spans some of the UK’s most iconic brands including Procter & Gamble, Nando’s, British Airways, John Lewis, and more.Sarah shares practical lessons on leading high-performing marketing teams, building brands that customers genuinely trust, using AI without losing creativity, and why curiosity remains the most valuable skill any marketer can develop.Whether you’re a CMO, marketing leader, founder, agency owner, or aspiring marketer, this conversation is packed with actionable insights you can apply immediately.