How Top Marketers Hack Influence with One Simple Equation

In this episode, we sit down with Chandler Lyles—entrepreneur, marketer, and co-founder of High Beam Marketing—to break down the real truths behind digital advertising, scaling businesses, and why most entrepreneurs waste their marketing budget.💡 Learn how to actually create influence, why emotional resonance trumps flashy graphics, and how Chandler turned a failed restaurant into a powerhouse agency serving e-commerce brands. This is the marketing advice every small business owner wishes they had before burning their budget.We cover:Paid media vs. organic marketingWhen not to follow trendsCreating emotion-driven ads that convertWhy being “1 trend behind” is actually a smart moveBuilding a brand that scales without wasting ad spend👉 Whether you're a marketer, business owner, or aspiring founder, this episode is packed with practical insight and battle-tested strategies.🎧 Subscribe for more interviews and tips for scaling your brand with clarity, creativity, and ROI.00:00 – Why Emotion x Awareness = Influence01:12 – Chandler’s background & the BBQ-to-marketing journey07:03 – The Billboard Mistake: A $2,500 lesson in ROI11:01 – Why Paid Media Outperforms for Small Businesses16:08 – The Apple Ad Breakdown: Emotion > Logic20:11 – How to Wake Up Customers from Autopilot25:30 – Stop Overestimating New Trends (Clubhouse warning)31:12 – Why You Should Be One Trend Behind36:00 – The Marketing Flywheel for Long-Term Success41:00 – Growth via Acquisition: The Smart (Measured) Way46:10 – How to Win in a Down Market (Hint: Don't Pause Marketing)50:30 – Getting Clear on What Problem You Solve54:00 – Influencer Marketing, Old-School Radio, & Entertainment Value58:59 – Chandler’s Final Advice for Business OwnersGuest: Chandler Lyles, Co-Founder of High Beam MarketingHost: Brian EricksonTopics Discussed:Chandler’s crash course in marketing via restaurant failureHow High Beam Marketing helps brands grow through paid mediaReal talk on failed billboard campaigns and emotional brandingWhy most people misunderstand the true purpose of marketingHow to use other people’s markets and audiences to grow fasterNavigating platforms like TikTok, Vine, and ClubhouseThe surprising advantage of being one trend behindChandler’s marketing pet peeves & the impact of cutting cornersTips for entrepreneurs on surviving & thriving through uncertainty🔗 Connect with Chandler Lyles: LinkedIn: www.linkedin.com/in/chandlerlylesWebsite: highbeammarketing.com💁🏼 Connect with Brian:LinkedIn: linkedin.com/u/bwericksonInstagram: instagram.com/cincybizpod/TikTok: tiktok.com/@cincybizpodFacebook: facebook.com/people/Cincinnati-Business-Podcast/Spotify: open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ#MarketingStrategy #DigitalMarketing #EntrepreneurLife #SmallBusinessTips #PaidMedia #AdBuying