How Top Real Estate Investors Use AI to Avoid Expensive Mistakes with Martin Kay (Part 1 of 2)

In this episode of Uncontested Investing, we sit down with Martin Kay, founder and CEO of Entera, to talk about one of the biggest shifts happening in real estate right now: the use of AI to reduce cost, speed up decisions, and help investors operate more efficiently. Martin brings a rare lens to this conversation because he is not just building technology. He is building it for real estate operators, capital partners, builders, and agents who need better data, better execution, and fewer expensive mistakes.  We get into why entrepreneurship is really about solving hard problems, how AI has quietly been part of real estate operations for years, and why today's market punishes investors who are only "mostly right." Martin explains how analytics, automation, and machine learning can help investors know what to buy, what to sell, which markets to enter, and where to pull back. We also talk about what happened to his company during COVID, how they rebuilt after a 90 percent revenue drop, and why that season forced a new level of clarity, conviction, and resilience. If you are a real estate investor, operator, or entrepreneur trying to understand how AI fits into modern investing, this episode will give you a practical look at where the industry is headed. Key Talking Points of the Episode 00:00 Introduction 01:11 The importance of having an entrepreneurial spirit 02:10 Lessons learned from founding multiple companies 04:00 Demystifying AI: How Entera uses AI to handle heavy lifting in real estate 05:53 The importance of data in today's real estate market 08:05 How COVID became the turning point for Martin and Entera 10:12 The Entera Ecosystem: Supporting operators, builders, agents, and more Quotables "Being an entrepreneur, which to me means that basically you like to find hard problems, you like to attack those problems." "Having machines really do a lot of the heavy lifting so that humans can actually do the relationship work, the design work, the thinking work." "We're trying really hard to drive down costs by 50 to 60 percent and move things at three, four times the speed." Links RCN Capital https://www.rcncapital.com/podcast https://www.instagram.com/rcn_capital/ [email protected] REI INK https://rei-ink.com/