How Two Australians Built Waitlists Without a Loyalty Program

An airline sold $250,000 tickets for unlimited flights for life and ended up in a lawsuit. A woman in the UK saved 5 years of points for a free hairdryer. Neither of those is a real loyalty story. The real one belongs to 2 Australians, a Manhattan colourist who takes 1 client a day and a Bowral therapist whose training course has people flying in from Canada. This week, the last episode before our Beauty Expo break, we unpack what actually makes a client drive across town or fly across an ocean, and 4 things you can do this week to become that reason yourself. Plus, where to find Emma at Beauty Expo Australia on Sunday 16 August.