PODCAST · business
CODING CLINICAL CULTURE by SomeplaceGood.
by Emma Hindmarsh Conan
The podcast for skin therapists, facialists, aestheticians and clinic owners who are done reading the industry and ready to lead it.Emma Hindmarsh Conan has spent 20+ years in beauty, watching trends land, watching businesses scale, and watching clinicians get buried in information that never quite becomes action. Coding Clinical Culture is the fix.Every episode, Emma takes what the industry is saying (the trends, the tech, the cultural moves, the science) and translates it into what it means for your clinic, your clients, and your growth. No theory for the sake of it. No trend reports that leave you nowhere. Just the pattern, the argument, and the exact next move.This is the podcast for the clinical beauty professional who's running a business, building an audience, and navigating an industry that never stops changing. Each episode runs 15-25 minutes - content-rich, commercially sharp, and built to be actionable before your next client walks in.Topics include experiential beauty r
Episodes
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Beauty Industry Awards: Trust Series 7
Clients trust experts... and they trust people they know. They're also getting pickier about whose recommendations they follow. This week Emma uses the strange history of doctors in cigarette ads to show why being seen as an expert matters. PLUS 1 action for beauty professionals to use on Tuesday...
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How to Choose Beauty Brands for Pro Clinics: Trust Series #6
Week 6 of 'Your Clients Don't Trust You... Yet' is about building trust through your retail products and partnerships. We get into the science of shelf placement, a study of jam in a supermarket (!?) that proves why fewer choices sell more, and how Mecca built an empire on rigorous curation. Then...
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Beauty Reviews + How to Use Them: Trust Series #5
Week 5 of 'Your Clients Don't Trust You... Yet' is about the trust asset most clinics already have and never activate, reviews and testimonials. Emma unpacks "review by-proxy" through her own life as a younger sister, then gets into why third-party endorsement beats self-promotion, how much…
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Beauty B&As: Trust Series #4
Week 4 of 'Your Clients Don't Trust You... Yet' is about before-and-afters, love them or loathe them. From backstage on a Dove shoot showing teenagers how a "perfect" image actually gets built, to a 160-year advertising history and a very current Australian haircare controversy. Then we build the...
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Consultations that Improve Beauty Compliance: Trust Series #3
Week 3 of 'Your Clients Don't Trust You... Yet' talks about consultations - the part that makes her decide whether she's coming back. A UCL stress study explains why a consistent process calms her nervous system more than a comforting one does. We also explore the consult framework used in…
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Communication That Converts in Beauty: Trust Series #2
Week 2 of 'Your Clients Don't Trust You...Yet' moves from the social feed to the conversation you're having in your beauty clinic. A tapping game explains why your clinical language gets forgotten, and a 1970s photocopier queue experiment reveals how small or big your "because" needs to be...
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Why Clients Don't Trust You Yet: The $10 Experiment Behind Every Booking
This ep is all about the neuroscience of trust, including the actual $10 experiment that shows how oxytocin changes how much a stranger is willing to give to you. Then we translate it into the one place trust is being built or broken every day; your social feed (I know, it's a tough place to hang...
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Dolly Parton's Best Business Lesson for Beauty Pros
"Find out who you are, and do it on purpose." Dolly Parton's line inspired this week's episode. As the awards entries open again for 2027, we break down how to actually write a clinic vision statement, not one everyone else has on their website, but one specific enough to guide your treatment…
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The Commercial Opportunity in Hormonal Ageing
At Beauty Expo this year, I did a talk that didn't hit enough people... so, lucky you, it's recorded here just for you! Discover the commercial opportunity in hormonal ageing. Steal my ai prompts to get your clinic into a place of authority in this space and work out how to make the most of your...
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. Beauty Expo 2026: Industry Lessons I Learnt This Weekend (Someone Stole From Me and I Loved It)
Straight out of Beauty Expo Australia and this one's personal. A smaller team, a stand that nearly sold out, a competitor who "stole" our stock and the conversation that followed. PLUS what I've changed my mind about after a weekend of watching skin clinic owners, beauty brands, and industry...
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How Two Australians Built Waitlists Without a Loyalty Program
An airline sold $250,000 tickets for unlimited flights for life and ended up in a lawsuit. A woman in the UK saved 5 years of points for a free hairdryer. Neither of those is a real loyalty story. The real one belongs to 2 Australians, a Manhattan colourist who takes 1 client a day and a Bowral...
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Cucumbers, Mortgages and Running a Beauty Business.
No groundbreaking business advice this week, just the truth. I've been running my full-time day job through a team restructure, closing an office, prepping for Beauty Expo and raising my 3 kids, and something had to give. So this week I'm not translating an industry trend, I'm talking about the...
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Your Favourite Skincare Brand Is Selling Behind Your Back. Is this the end of Professional-only skincare? Here's what every clinic needs to know.
This week, we look at why TikTok-native beauty brands are opening physical stores on the British high street, and why professional-only skincare brands are launching direct to consumer online at the exact same time. We cover the P.Louise and Boots partnership, the rise of digitally native beauty...
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Longevity In Action: Why I Accidently Took My Kids To The Docs 3 Days Early.
Longevity is one of the biggest opportunities in clinical skincare, but most of what's written about it is built for men and packed with jargon your clients don't trust. This episode unpacks 2 major 2026 industry reports on longevity, science and consumer trust, and translates them into exactly...
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The Translation Trick I Learnt At Uni, Now Turned On The Beauty Industry
I spent some time in a European Union interpreting booth at uni, and learnt a trick I now use on the entire beauty industry. This episode is an intro to the SPG Translation Method, shared for the first time: industry insight in, clinic action out. I show you exactly how I turn everything this...
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The Luxury Takeover of Wellness: What a $7 Trillion 'Niche' Means For Your Skin Clinic
LVMH invested $5 million into an acupuncture clinic in Manhattan. The global wellness economy hit $6.8 trillion and is heading for $10 trillion by 2029. Wellness travellers spend 41% more per trip than normal tourists. Run clubs are sold out. Sauna spaces have waitlists. Community is reorganising...
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What You Clients Are Already Injecting: Supplements, Peptides + IV Therapy for Skin Clinics
Your clients are already researching this. Some of them are already injecting it at home, without a prescription, without bloodwork, without knowing what's actually in the vial. This episode makes sure you're the most informed person in the room when the conversation makes it into your clinic,...
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Experiential Beauty Retail: You Were Doing This Before It Had a Name
Retail is spending millions trying to do what you do every day. You built experiential beauty before it had a name. Everyone's talking about experiential retail like it's a shiny new frontier. Immersive spaces, community moments, sensory design. And yes — it's happening fast. Walmart is selling...
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AI Personalised Skincare: Why Clinicians Were Always Ahead
AI is chasing what clinicians already do. Here's why clinical compounding is winning the personalisation race. The beauty industry is spending millions building algorithms that measure skin, learn from it, and formulate a custom serum every month. Atolla, born at MIT, is doing exactly that — and…
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Why Women in Beauty Build Better Businesses | Best in Skin, Aesthetic Business Masters + the Science Behind It
Emma was asked on stage at the Best in Skin Awards, in front of 200 industry insiders, what the awards mean for the beauty industry. She answered it wrong. She didn't talk about the industry, she talked about the people. And she's not sorry... because the people are the whole point. This is a…
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Anti-Ageing Is Dead: Why Skin Clinics Need to Switch to Renewal Language Now
Anti-ageing language is costing you clients. Here's what a 20-year-old brand decision tells you about the next move for your clinic. The beauty industry has been fighting biology for decades. Fight ageing. Reverse the clock. Correct, repair, restore. And clinicians have been saying these words…
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What's Coming... And Why It Matters For Your Clinic
Season 3 is built differently. Emma runs through what's coming in the beauty industry - the renewal-over-reversal shift that changes how every clinician should communicate; the invisible AI already sitting in your treatment room; supplements as a clinical tool; a hypothetical clinic build from...
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Season 2: The Things I Couldn't Stop Thinking About
Season 2 is done! But Emma couldn't close it without going back for the ideas that only got clearer after she published. The generational divide that ran through every episode. The business name that becomes your ceiling. The human connection premium that's the season's actual spine. And a Season…
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What LA Taught Me About Your Clinic
I spent a week in Los Angeles - overstimulated, occasionally underfed, and completely unable to switch off my industry brain. From CVS pharmacy walls stacked thirty brands deep, to celebrity protein popcorn, to treatment room protocols that every Australian clinic should steal immediately... this...
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The Other Side of $1.39 Million - What the US Market Actually Told Me
Last week, Emma put the US medspa market on a pedestal. Then people inside the market pushed back. This episode sits with the complexity — volatile revenue, the autonomy trap inside franchise models, and why the thing Australian clinics do best is exactly what the US model can't scale. Three...
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1. $1.97M and Counting — What US Medspas Know That Australian Clinics Don't. Yet.
What's the difference between a US medispa generating $1.97 million AUD per location and the average Australian clinic earning roughly half that? It's not location. It's not luck. It's not even services. It's memberships, technology, and systems — and Emma Hindmarsh Conan is breaking down exactly...
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The Clinic of Tomorrow Is Already Here — CES 2026
Beauty won awards at the world's biggest tech show - yes, TECH. Emma cuts through the noise on 4 launches that actually matter — L'Oréal's skin-shaped LED mask, Lancôme's at-home resurfacer (and the clinical question nobody's asking), Skinsight's MIT-developed wearable skin sensor, and the YSL...
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Stop Letting Retail Walk Out Your Door
70% of your clients are buying skincare within three days of seeing you. The question is… why isn’t that revenue staying in your clinic? In this episode, Emma Hindmarsh Conan unpacks the uncomfortable truth about “retail” in clinical spaces and why the industry’s resistance to it is costing both...
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The Edit - The Future of Skincare Belongs to The Clinician (Not The Brand).
Mecca built $1.3B on curation. Ulta just launched an invite-only marketplace. Adore Beauty is opening 25 selective brand stores. The bet they're all making? That the edit is worth more than the catalogue. Emma asks the uncomfortable question: why are most skin clinics still structured around...
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Built by Women. Led by Men. But Not For Much Longer.
We work in an industry built almost entirely by women. Sustained by women. Powered by women's expertise, women's relationships, and women's labour. And yet walk into the boardroom of almost any major beauty company in the world and tell me what you see. This episode isn't an IWD celebration. It's…
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The Effortless Con — What Australia's Beauty Obsession Tells Us About the Future of Clinical Skin
Australia spends more on beauty than almost anywhere on earth. The aesthetic? Effortless. Undone. Natural. This is not a contradiction — it's the biggest clinical opportunity we've had in a decade. In this episode, Emma unpacks the A-beauty moment, the neuroscience of "honest signalling," and…
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Different Ages, Different Algorithms — Rewriting the Modern Consult
Clinics aren’t struggling with compliance. They’re struggling with translation. In this episode, Emma Hindmarsh Conan unpacks new generational behaviour research and connects it directly to what’s happening inside treatment rooms — and inside clinic revenue models. Gen Z doesn’t form trust the…
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Before The Shift Becomes Obvious: Season One Finale!
Season One of For Skin. For Self. For Good. wasn’t built around trends. It was built around signals. Across eleven episodes, we explored what clinicians are already feeling in their consult rooms, bookings and conversations — often before the data, headlines or algorithms catch up. From…
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The First Answer Wins: AI, Authority & the Future of Clinical Power
What happens when your client asks AI before they ask you? In this episode of For Skin. For Self. For Good., we explore the quiet but seismic shift happening across clinical skincare, healthcare, retail and every expertise-led, physical business: authority no longer begins in the room — it begins...
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Speak Like It’s 2026: How Language Is Rewriting Clinical Beauty
Before products and protocols, there was language. In this episode, Emma explores why the words shaping culture right now are quietly reshaping clinical skincare — long before trends show up in data. These aren’t buzzwords — they’re behavioural signals. This is a conversation about translation…
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Tight Wallets, Tender Skin: How Clinicians Lead in a Shrinking Economy
When the economy tightens, clients don’t stop caring for their skin — they simplify, stretch appointments, and often turn to DIY. Inspired by BeautyMatter's line “When the economy cuts back, we cut our own bangs,” this episode explores what that behaviour really means for clinics — and why it’s…
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Clinical Skincare Is Changing — And It’s Not About Skin Anymore
In this episode, we explore the cultural and psycho-social shifts quietly reshaping clinical skincare, and why the future of the industry isn’t being driven by better treatments alone. This is not a conversation about trends, devices, or protocols. It’s about how clients are changing. What…
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Tele-Derm, Phygital Beauty, and the Future of Clinical Care
Is tele-derm the future of clinical skincare... or just another hype cycle? In this episode, we break down the shift into Tele-Derm 2.0, revealing why digital dermatology isn’t replacing clinics… it’s rewriting clinical culture. Emma explores how telehealth went from a pandemic necessity to a...
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The Age of the Niche: Why Skin, Supplements & Care Have Stopped Speaking in Generalities
We are living through the most precise moment in beauty and wellness history. Supplements for pregnancy, perimenopause, teens, stress, sleep, focus. Calming drinks. Functional coffee. Mushroom blends. Even deodorant being positioned by life stage. At first glance, it can feel like...
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Beat Brands at Their Own Game: The Personal Branding They Can't Replicate
What if everything you’ve ever been taught about “personal branding” was upside down? In this science-soaked episode, we explores the idea that clinicians don’t need to build a personal brand... because you already are one. Long before a client sees your credentials, your price list, or your...
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Gen Alpha, Belonging & the $25B Skincare Boom: What Clinicians Need to Know
Tiny Faces, Big Business: When Skincare Starts Before Childhood Ends Gen Alpha (today’s 6–15-year-olds) just became beauty’s biggest spenders, and their skincare habits are reshaping the industry. But beneath the trends and TikTok routines lies something deeper: belonging, identity, self-care…
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The Biggest Acne Disruption Since Accutane?
ClearPen, Confidence, and the Future of At-Home Clinical Care What happens when one of dermatology’s most powerful in-clinic procedures tries to move into the hands of consumers? In this episode, Emma Hindmarsh Conan cracks open ClearPen™, the at-home steroid-injection device already being called...
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The Bros Are Booking In: When Skin Becomes a Career Strategy
The bros aren’t chasing beauty. They’re chasing relevance. In this episode, Emma unpacks why men are suddenly investing in their skin — and why it has nothing to do with vanity and everything to do with visibility. From restructures to Zoom fatigue, hormonal shifts to career longevity, we decode...
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Proteomics at the Front Desk: When Skin Starts Talking Back
This isn’t another skincare tech trend - it’s the start of a diagnostic revolution! In this episode, Emma unpacks the rise of proteomics and the unveiling of Cell BioPrint: a prototype that reads the skin’s protein signatures in five minutes. What does it mean for consultations? For treatment...
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Welcome to the Movement!
What if clinical skincare stopped hiding behind microscopes… and started showing up in real life? In this teaser episode of For Skin. For Self. For Good., Coding Clinical Culture, Emma Hindmarsh Conan cracks open a new era of conversation for clinical skincare pros. Forget industry jargon and…
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Clinical skincare decoded. Business growth redefined.
For Skin. For Self. For Good: Coding Clinical Culture is where science meets story, and the future of skincare gets personal. Short episodes. Deep insights. Made for modern skin pros ready to lead the next era of clinical beauty. Hosted by Emma Hindmarsh Conan — Founder, Futurist and Conversation...
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ABOUT THIS SHOW
The podcast for skin therapists, facialists, aestheticians and clinic owners who are done reading the industry and ready to lead it.Emma Hindmarsh Conan has spent 20+ years in beauty, watching trends land, watching businesses scale, and watching clinicians get buried in information that never quite becomes action. Coding Clinical Culture is the fix.Every episode, Emma takes what the industry is saying (the trends, the tech, the cultural moves, the science) and translates it into what it means for your clinic, your clients, and your growth. No theory for the sake of it. No trend reports that leave you nowhere. Just the pattern, the argument, and the exact next move.This is the podcast for the clinical beauty professional who's running a business, building an audience, and navigating an industry that never stops changing. Each episode runs 15-25 minutes - content-rich, commercially sharp, and built to be actionable before your next client walks in.Topics include experiential beauty r
HOSTED BY
Emma Hindmarsh Conan
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How many episodes does CODING CLINICAL CULTURE by SomeplaceGood. have?
CODING CLINICAL CULTURE by SomeplaceGood. currently has 46 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is CODING CLINICAL CULTURE by SomeplaceGood. about?
The podcast for skin therapists, facialists, aestheticians and clinic owners who are done reading the industry and ready to lead it.Emma Hindmarsh Conan has spent 20+ years in beauty, watching trends land, watching businesses scale, and watching clinicians get buried in information that never quite...
How often does CODING CLINICAL CULTURE by SomeplaceGood. release new episodes?
CODING CLINICAL CULTURE by SomeplaceGood. has 46 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to CODING CLINICAL CULTURE by SomeplaceGood.?
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Who hosts CODING CLINICAL CULTURE by SomeplaceGood.?
CODING CLINICAL CULTURE by SomeplaceGood. is created and hosted by Emma Hindmarsh Conan.
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