How Uber creates psychological distance to make prices feel smaller

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

Consumers do not act completely rationally when it comes to prices, but businesses can make prices more appealing by using precise pricing, charm pricing, and putting more psychological distance between the act of payment and receiving the product.

Episode metadata supplied by the publisher feed · Published May 2, 2023

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How Uber creates psychological distance to make prices feel smaller

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This episode was published on May 2, 2023.

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