How understanding your niche can get you more customers with Melitta Campbell

Today’s episode of the podcast is an interview with Melitta Campbell who is a business coach with over 25 years of marketing and entrepreneurial experience. Melitta helps women confidently build and grow a profitable business that gives fulfillment and flexibility. We talk all about niching – why it is important to have one, how soon you should niche and how you can get clear on what you offer to your target customers/clients. KEY TAKEAWAYS COVERED IN THE PODCAST Niching is getting more specific about who you help and the impact you can have.Take a step back – look at your vision, values and what is important to you in order to build this into your business. Do this for your clients too – this is where you can start to build your marketing and messages.Selling to your target audience should just feel like the natural next step. You understand them – you are on the mission with them.You need to know who your target customer is so you can really speak to them in your marketing.What are your target audience trying to achieve? What is standing in their way? What challenges are they facing?You can market to their challenges – shows you have insight and understanding.What are your clients going to get after working with you?Imagine your client on a Friday night after a tipple or two – what are they fed up of or venting about? Start there!Ask your clients “If I could wave a magic wand what would we do” – this will help you to understand where they want to be.Understand the conversation going on in your clients mind and join that conversation.You need to communicate clearly how you are going to help them and make their vision possible.If you start your business by working with everyone, you will be working way too hard for way too little results and not get anywhere so you should start with some sort of niche.Where you start is never where you will end up – it will evolve over time.Start broad then get narrower - Start, learn, grow, evolve.People want connection, they want to be understood. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… A niche doesn’t necessarily mean you only serve a very small amount of people, it can be about being your authentic/relatable self and attracting your own tribe. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Melitta 07:08Being a woman in business 10:43What is a niche and why do you need one? 18:43Finding your niche 23:04How to start understanding your target audience 30:10When should you niche? 38:04 CHECK MELITTA OUT: WebsiteDream clients blueprintInstagramFacebook RESOURCES MENTIONED Drop me a dm and let me know if you would be interested in the half day planning session Transcript:Hello and welcome to today's episode of the podcast. How are you doing? So I just looked at when this is airing. Cause as you know, I batch and I did a couple of weeks back quite a few weeks back and by the time this comes out, I did a whole week focusing on batching and what was good and what was bad.And I talked about one of the things that is quite difficult is, well, first of you really have to know what's happening in your business and planning ahead and second off, sometimes you can feel a little bit disjointed from what's come out live at the time, because obviously I'm recording this. I'm actually recording this on the 18th of October.And according to my plan, this is coming out on the 15th of November. So. Like, yeah, there's really. There's good and bads of batching, and that's one of the things I can feel a little bit disjointed from my content. Anyway. So as you're listening to this it's November, which feels a little bit scary because that's 2021 nearly over which in some ways we will be very pleased about.And in another way, it's just, wow another year's gone by, which makes me feel terribly old, but that is a thing, I guess now I am early forties. So there, those are words that I would be saying, and maybe I do say old things now, so it's a thing. Anyway. I would like to ask you a favor. I am thinking about doing a kind of half day online.I don't know about you but I am tired to the online thing, but there are lots of advantages. One, you are listening to this from wherever in the world, and it can be open to you. Two, it's like a lot less logistical stuff. And three it's a lot cheaper. I'm running an online, I'm running an in-person event at the beginning of December, which I'm very excited about and it's super luxury.Super high-end. It's really nice. In fact, that reminds me, I was listening to podcasts the other day. And in fact, she's coming on this podcast and she talked about the fact that she was Chanel, not Target. Now, obviously if you're American, you will know those references. Well, if you're UK British now, and you might probably know Target, and I just thought, you know what, that's me like when I think about my values and my brand values and what I offer to my audience.I offered them the nicest stuff and the best stuff and the highest quality stuff. And that's my aim that me and my brands, I shall now not target. Anyway, that was a side. So the favor I have to ask of you is I'm thinking about doing this half day online, I wouldn't say in person again, then session around planning your 2022.I know lots of people jump on this thing and it's a thing. And you know, there are lots of options out there to do planning sessions. However, this is something I do all the time and this is something I do in the academy, in my membership. And I was just wondering if I was to put something on externally, would you fancy that?Would you come along? Is it something you're interested in? So if you can drop me a DM or an email or carry a pigeon fax. Those might not arrive in time, but if you can drop me some kind of communication and let me know whether you fancy this idea, then we could always do like a half day planning session, which, like I said, we do SOAR and it's a lot around that and they love it.And we do things like we reviewed the year before we do some mindset stuff. We make a plan, we do some like strategy stuff. So it's cool. It's really cool. Anyway, let me know if you like it or like the idea of it.Anyway on today's podcast today, I am interviewing Melitta Campbell. And Melitta is a business coach who uses her 25+ years of marketing and entrepreneurial, that's such a hard word to say, entrepreneurial experience to help women confidently build and grow profitable business that gives fulfillment and flexibility. She's the host of the Driven Female Entrepreneur Podcast. And a best-selling author and international speaker, she's originally from the UK and now lives in Switzerland and works with women from around the world.The reason Melitta came onto the podcast is because I wanted her to talk about niching. Now when I booked her on and sent her, her thing to say, I'd like to talk about this because I don't know if you know the process of the podcast people applied to come on the podcast, the application form says what can you offer my audience?What can you talk to them about? And one of the things on her list was niching. And I was like, do you know what we haven't had people talk about niching very much, in fact, at all, really. And therefore it would be good to have that focus on today's episode. Anyway. So I said to her I went niching and I was really interested in it because I've always said, or for a long time, I said, I don't have a niche.Now I realize I do have a niche it's to do with me, my personality and what people can expect from me and the type of people I attract. Anyway, I discovered this a little while back, but so while I wasn't sure what Melitta was going to talk about and what I was really pleased about was she talked about the fact of the niche isn't necessarily about, oh, I only worked with farmers age 26 and above that lower than 34. Like she didn't talk about that as a niche or I only work with social media managers, or I only work with coaches who deal with this particular thing. She talked about the niche being around your values.And I really liked it. She gave me lots of great takeaways and I think you're really going to enjoy today's episode, especially if you're trying to get clear on what you offer to your particular customers. Okay. I will leave you to the episode with Melitta. Here you go.Teresa: So it is my pleasure today to welcome to the podcast Melitta Campbell. Melitta welcome to the podcast. How you doing?Melitta: Yeah, I'm great. Thanks.Teresa: Yeah, it's good. I've just realized your surname is Campbell and what some people may or may not know is that's actually my surname. When I started my business. Well, I was still married to my ex-husband and this Heath-Wareing was my surname.Teresa: And now I'm married to my new husband who is lovely. Our surname is Campbell, but of course I had to stick with my existing name because you typed it into Google and you find me anywhere. So yeah, he...