How United Wardrobe Sold to Vinted (and What Came Next) | Innovantage Podcast #41

from Innovantage Podcast · host Max Golikov

If you are building a startup, this episode might save you from expensive mistakes. In this new Innovantage Podcast episode, we talk with Thijs Verheul, Co-founder of United Wardrobe, acquired by Vinted. Thijs is now an Angel Investor and author of Thrift to Triumph. We focus on execution: how to build the right team, launch fast, find distribution, manage burn, and make decisions when the runway is shrinking. What you will learn: ➡️How to structure a founding team with complementary strengths ➡️Why launching early beats waiting for “perfect” ➡️A community growth strategy that created liquidity fast ➡️What happens when you scale headcount before product-market fit ➡️How to cut costs without killing momentum ➡️How angel investors think about teams, traction, and risk Connect with Our Guest Thijs Verheul – https://www.linkedin.com/in/thijs-verheul-b777504b/ Check out the book Thrift to Triumph: The story of United Wardrobe Connect with Max (Host) Max Golikov – https://www.linkedin.com/in/maxim-golikov/ 🎧 Listen Now Spotify: https://open.spotify.com/show/19M3HKc1pbeTkYcOeOkJc0?si=aab60a9ec2864ba2 Apple Podcasts: https://podcasts.apple.com/pl/podcast/innovantage-podcast/id1749330437 Watch us on YouTube: https://www.youtube.com/@InnovantagePodcast Follow for More Insightful Episodes Innovantage Podcast: https://www.linkedin.com/company/innovantage-podcast/ Sigli: https://www.linkedin.com/company/sigli/ Instagram: https://www.instagram.com/sigli.gang TikTok: @innovantage / @sigliofficial

Episode metadata supplied by the publisher feed · Published Jan 22, 2026

What this episode covers

If you are building a startup, this episode might save you from expensive mistakes. In this new Innovantage Podcast episode, we talk with Thijs Verheul, Co-founder of United Wardrobe, acquired by Vinted. Thijs is now an Angel Investor and author of Thrift to Triumph. We focus on execution: how to build the right team, launch fast, find distribution, manage burn, and make decisions when the runway is shrinking. What you will learn: ➡️How to structure a founding team with complementary strengths ➡️Why launching early beats waiting for “perfect” ➡️A community growth strategy that created liquidity fast ➡️What happens when you scale headcount before product-market fit ➡️How to cut costs without killing momentum ➡️How angel investors think about teams, traction, and risk Connect with Our GuestThijs Verheul – https://www.linkedin.com/in/thijs-verheul-b777504b/ Check out the book Thrift to Triumph: The story of United Wardrobe Connect with Max (Host)Max Golikov – https://www.linkedin.com/in/maxim-golikov/ 🎧 Listen Now Spotify: https://open.spotify.com/show/19M3HKc1pbeTkYcOeOkJc0?si=aab60a9ec2864ba2 Apple Podcasts: https://podcasts.apple.com/pl/podcast/innovantage-podcast/id1749330437 Watch us on YouTube: https://www.youtube.com/@InnovantagePodcast Follow for More Insightful Episodes Innovantage Podcast: https://www.linkedin.com/company/innovantage-podcast/ Sigli: https://www.linkedin.com/company/sigli/ Instagram: https://www.instagram.com/sigli.gang TikTok: @innovantage / @sigliofficial

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