How Video Killed the Podcast Star (and a serious look at our marketing)

In this episode, I'm sharing my candid reflections on the challenges of podcasting in the age of video content, platform pressure, and the importance of authentic engagement. I'm chatting through my journey of balancing quality with authenticity, the impact of platform choices on content creation, and practical advice for marketers and creators.Key TopicsThe impact of platform pressure on content creatorsThe shift from traditional podcasting to video and social mediaAuthentic engagement versus performative contentStrategies for sustainable content creationThe importance of focusing on platforms that align with your brandResources:The Social Collective Marketing Audit - https://www.thesocialcollective.co.nz/marketing-auditHave a question? Click here to send it to me!Links:Join the WhatsApp communityFollow on Instagram: @coffeesandcontentpodFind Loren on LinkedIn: Loren TomlinsonVisit us at: www.thesocialcollective.co.nzLoved this episode? Leave a review - it would mean the world!