How Vivobarefoot Turned "Barefoot Shoes" Into a Movement | Nicholas Charlier, Vivobarefoot

Vivobarefoot is the brand behind footwear's biggest phenomenon: the barefoot shoe. As General Manager, Nicholas Charlier has helped the brand break out of its niche—winning over outdoor enthusiasts and health-conscious consumers while breaking through with Gen Z trendsetters. In this episode, Nicholas unpacks how to balance brand purity with aspirational growth, and why a rock-solid brand foundation—knowing exactly why you do what you do—is the real key to long-term brand longevity.LINKSNicholas on LinkedIn Vivobarefoot Vivohealth ShoespiracyUnbound - A Story of Women’s Foot Liberation Satisfy San San Gear Wax London