How Wattpad and Fanfiction Are Changing Publishing (with Alessandra Ferreri)

How Fanfiction is Reshaping Publishing: A Conversation with Alessandra Ferreri of Wattpad What do After, The Kissing Booth, and countless BookTok favorites have in common? They all started on Wattpad. In this episode, we sit down with Alessandra Ferreri, Head of Content at Wattpad and self-proclaimed “Fanthropologist,” to explore how fanfiction is influencing the future of publishing, screen adaptations, and Gen Z storytelling. We dive into: What makes a fanfic—or fanfic-inspired story—poised for mainstream success The fan behavior Wattpad studies to identify breakout stories Popular tropes and character archetypes trending on the platform How fandom trends evolve from Wattpad to BookTok to bookstores and screens The growing legitimacy of fanfiction in literary conversations How Wattpad scouts original voices and builds community-driven success Whether you're a longtime Wattpad reader or just discovering the platform, this conversation sheds light on how digital storytelling, fan communities, and BookTok trends are reshaping what it means to be a reader—and a writer—in 2025. 🎧 Perfect for fans of BookTok, fanfiction, romantasy, YA fiction, and those curious about the future of publishing. — About Our GuestAlessandra Ferreri is the Head of Content at Wattpad, the global storytelling platform and webnovel leader from WEBTOON Entertainment. With nearly a decade of experience studying fan communities, she balances art and data to discover breakout stories that span books, screens, and genres. — ✨ Book Talk for BookTok is your weekly deep dive into Romantasy, fantasy, and romance with the academic flair of an English class—but way more fun. Subscribe for author interviews, literary analysis, and all things BookTok-worthy. Share your thoughts for a chance to be featured! Submit them at booktalkforbooktok.com for a future mini-episode or exclusive Patreon discussion. Support the Show: Patreon: patreon.com/booktalkforbooktok Merch: Etsy Store Follow Us on Social: Instagram: @BookTalkForBookTok TikTok: @BookTalkForBookTok YouTube: @BookTalkForBookTok Learn more about your ad choices. Visit megaphone.fm/adchoices