EPISODE · Apr 2, 2026 · 1H 44M
How We Built a $1M/Month Pay-Per-Lead Agency
from That Agency Show · host Kyle Sulerud and Drew Carrell
In this episode, we pull back the curtain on how we scaled a pay-per-lead agency from zero to $1,000,000 in monthly revenue by disrupting the real estate industry with a single "novel" idea: YouTube Ads. Stop grinding through cold calls and learn how we built a nationwide inbound lead machine that consistently hits $100,000 days. From "serendipitous" networking wins to choosing massive growth over the "emergency lever" of profit, this is the raw, transparent blueprint of our journey to the top.https://thatagencygroup.comhttps://usejuiced.com0:00 - Introduction and episode scope2:36 - Initial offer and pricing model7:22 - Tech stack v1 and routing15:19 - Early clients, hiring, events20:12 - Hustle Harder plug and JVs28:55 - Wholesaling Live dramatic demo39:17 - Post-event growth and strategy43:02 - MIFGE webinar and PPC offer53:54 - Wallet-based PPL and pricing1:03:12 - Closers Olympics and scaling pain1:11:04 - Wholesaling Live 2.0 and keynote1:16:08 - Black Friday and Stripe holds1:24:04 - Year-end metrics and float1:29:36 - Demand for bidding and vendor search1:38:20 - Building Juiced and next steps
What this episode covers
In this episode, we pull back the curtain on how we scaled a pay-per-lead agency from zero to $1,000,000 in monthly revenue by disrupting the real estate industry with a single "novel" idea: YouTube Ads. Stop grinding through cold calls and learn how we built a nationwide inbound lead machine that consistently hits $100,000 days. From "serendipitous" networking wins to choosing massive growth over the "emergency lever" of profit, this is the raw, transparent blueprint of our journey to the top.https://thatagencygroup.comhttps://usejuiced.com0:00 - Introduction and episode scope2:36 - Initial offer and pricing model7:22 - Tech stack v1 and routing15:19 - Early clients, hiring, events20:12 - Hustle Harder plug and JVs28:55 - Wholesaling Live dramatic demo39:17 - Post-event growth and strategy43:02 - MIFGE webinar and PPC offer53:54 - Wallet-based PPL and pricing1:03:12 - Closers Olympics and scaling pain1:11:04 - Wholesaling Live 2.0 and keynote1:16:08 - Black Friday and Stripe holds1:24:04 - Year-end metrics and float1:29:36 - Demand for bidding and vendor search1:38:20 - Building Juiced and next steps
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How We Built a $1M/Month Pay-Per-Lead Agency
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