How we do SEO audits
In this episode Cord & Einar discuss the ever-evolving Tallest Tree approach to SEO audits. Here's the outline Cord & Einar used on the show: Tools Sitebulb: run both an HTML-only and JavaScript crawl Ahrefs Crawler Ahrefs Site Explorer Ahrefs Chrome extension Google Search Console Chrome Inspector w/Lighthouse Google’s Robots Tester Inspect URL in GSC Schema Validator Merkle’s https://technicalseo.com/tools/ The Wayback Machine First look Explore the site by hand, view source on whatever the half dozen most-used templates seem to be Turn off JavaScript using Chrome extension and review the site again Explore the backend and get some counts on posts, categories, authors, etc. Look at plugins/modules Review Sitebult/Ahrefs crawl results Review Google Search Console The goal of the first look is form a basic hypothesis about how technical SEO and site structure can be improved. Take screenshots and start making slides right away. Checklist Review 192 items in 35 categories Reporting How a search engine works Crawling Indexing Ranking E-A-T Measurement Rank Tracking GTM & GA4 for Traffic & Conversions Link Growth Google News
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What this episode covers
In this episode Cord & Einar discuss the ever-evolving Tallest Tree approach to SEO audits.
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