Episodes
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Google Updates & Search Ranking Systems
Sources Cited: Google Search gets Status Dashboard to provide updates during outages Google December 2022 Link Spam Update Google Launches Visual Guide To Search Elements Lily ray on google updates A guide to Google Search ranking systems
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Think Tank Ranking Preview
In a short episode, Cord and Einar preview the new and improved Tallest Tree Think Tank Ranking. The new rankings will be automated, updated monthly, and incorporate more data than ever. This includes: Budget data from ProPublica Traffic, traffic value, domain rating, and backlink data from…
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All About Links: JavaScript, HTTP/HTTPS, Link Rot, Ranking, and Link Networks
Cord & Einar discuss all things linking. Can JavaScript links pass PageRank? How to HTTP to HTTPS redirects work? Are old links irrelevant? Will links always be a ranking factor? What's a link graph? Sources Cited: Search Engine Roundtable: Google Updates Help Documentation To Say Using…
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How we do SEO audits
In this episode Cord & Einar discuss the ever-evolving Tallest Tree approach to SEO audits. Here's the outline Cord & Einar used on the show: Tools Sitebulb: run both an HTML-only and JavaScript crawl Ahrefs Crawler Ahrefs Site Explorer Ahrefs Chrome extension Google Search Console Chrome…
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A Real "Looker"
In this episode Cord & Einar discuss Google changing Data Studio to Google Looker Studio, SEO conferences, Kevin Indig's take on the latest Google updates, previously visited sitelink icons, and the trouble with timestamps. Sources Cited: Search Engine Roundtable: Google Data Studio Is Now Looker...
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Title Tags, "Link Juice," and the Death of AMP
In this episode Cord & Einar discuss the title tag length, "link juice," AMP is dead, measuring forms with GA4, how Googlebot handles iframes, and how to think about copies of original content on the web. Sources Cited: Search Engine Land: What should the title tag length be in 2023? SEO...
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Mobile Search, iOS 14.5 makes the case for SEO, Core Update Winners/Losers
In this episode Cord & Einar discuss the changes to mobile search, iOS 14.5 makes the case for programmatic SEO, September core update winners/losers, changing URLs, website quality scores, and 4 ways to measure SEO effectiveness. Sources Cited: Search Engine Journal: Google Announces 5 Changes...
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Helpful Content AI, Exploring GSC Reports, & Yoast Errors
In this episode Cord & Einar discuss the Google September Core Update and how we can measure the effect it's had on website combined with the Helpful Content. We also talk about GSC reports and a fatal error caused by a Yoast plugin update. Sources Cited: Search Engine Journal: Yoast SEO 19.7...
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"Helpful Content" Revisited, Core Web Vitals, Crawl Budget
Why is the "Helpful Content" not very helpful so far? We also discuss new reporting for Core Web Vitals, the worst SEO advice, open-sourcing Yoast schema, and Google's "Search Off The Record" podcast's recent statements on crawl budget. Sources cited: Search Engine Land: Google On Why Helpful...
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Missing Data, MUM Consensus, Old Events, and Robots.txt
Where has Google's data gone? How to "align with consensus" according to the QRG. What Google says you should do with old events (probably delete them), and our thoughts about robots.txt. Sources Cited: https://pca.st/episode/2cc8cdde-b00a-4da7-8c9f-c4b79845ede0...
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Colby Pastre & Kevin Kaufman, Tax Foundation
Colby Pastre and Kevin Kaufman join me to talk about how the Tax Foundation uses simple content like an annual tax bracket page to generate over 23 million pageviews a year! We talk shop about internal linking, first-move advantage, crawling your own site, using search console, and keyword…
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What the Iowa Caucus App Can Teach Us
Five questions we ask each prospective client: Why now? What's motivating you to do this now and not six months from now? Why us? Why not someone cheaper? Why not use something off-the-shelf? Why not handle this in-house? Why even bother? Wouldn’t it be cheaper to do nothing?
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Homepage Design
What makes a good homepage design? We talk about the Nielsen/Norman Group's "4 Credibility Factors" https://www.nngroup.com/articles/trustworthy-design/ How can you incorporate these factors into your homepage? Design quality Upfront disclosure Comprehensive, correct, and current content…
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50 Pieces of Content a Week
How does primary content gets broken down into micro content? That micro content essentially serves as ads on social media platforms that point back to your primary content. We talk about the role of tertiary content—the long-form posts we write that few people read—and why it shouldn't be viewed...
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Menus & Navigation
Search Engine Journal https://www.searchenginejournal.com/technical-seo/website-navigation/#close Users come first: Your website navigation should satisfy users first. Then, optimize your navigation for SEO performance. Never compromise the user experience. Orbit Media...
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Roadmapping
Why did we choose roadmapping as a new approach? How are we addressing the problems of our former approach? How does roadmapping help clients? Get the diagnosis right Less committment Start projects with confidence Create a portable plan of action Common objections to roadmapping Why pay when I…
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Brian Phillips, Texas Public Policy Foundation
This week Cord interviewed Brian Phillips, the Vice President for Communications at the Texas Public Policy Foundation. Cord & Brian discussed launching a policy tour of Texas, integrating polling into your organization, and how TPPF took on a recent property tax reform effort. Policy Tour…
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Todd Myers, Washington Policy Center
This week Cord interviewed Todd Myers, Director of the Center for the Environment at Washington Policy Center. He is one of the nation's leading experts on free-market environmental policy and the author of Eco-Fads: How the Rise of Trendy Environmentalism Is Harming the Environment. Cord & Todd...
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Rob Montz, We the Internet TV
Rob Montz is a director at We the Internet TV, a fellow at the Moving Picture Institute, and co-founder and CEO of Good Kid Productions. Rob's work has been featured in the New York Times, BBC World News, the Economist, USA Today, and The Washington Post. His documentary works have covered topics...
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Scott Barton, Pacific Legal Foundation
Scott Barton is a nonprofit leader focused on digital communications, strategy, persuasion, and building entrepreneurial teams, which makes him a perfect guest for our show. While working at the Institute for Humane Studies, a university-based nonprofit, Scott co-founded and directed the Learn...
About this show
Each week Cord Blomquist and Einar Jóhannsson discuss search news and discuss their experience working in search engine optimization (SEO) for think tanks and publishers.
Hosted by
Tallest Tree Digital LLC
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