How We Got In!

In the first episode of Sole Chronicles, hosts Nekeda Newell-Hall and Muhammida El Muhajir share the story of how they got into the sports and entertainment industries. The pair first met as agent’s assistants at The William Morris Agency (now WME) in New York City and worked again together at Nike, Global Brand Marketing Inc., a footwear licensing company, and have collaborated on numerous projects over the years on projects for Gatorade, Motorola and more. Their careers have mirrored each other in many ways with sneakers, sports and entertainment being a common thread.