PODCAST · business
The Sole Chronicles
by The Sole Chronicles
Two sports industry veterans share their Life + Times navigating the sneaker industry, Hollywood and corporate America. Hosted by Nekeda Newell-Hall and Muhammida El Muhajir who have extensive experience working with top sport, entertainment and sneaker companies including Nike, Jordan Brand, Pony, Diesel, KSwiss, NBA, William Morris Agency, ICM, and Gatorade.
Episodes
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Big Bob - The Industry Protector
Bob 'Big Bob' Fontenot, Jr. is a 30+ year industry veteran and founder of "Hedge of Protection", a private security company that provides personal protection, business security, and venue security. He has worked with superstar artists such as Ariana Grande, Backstreet Boyz, Beyonce, Dr. Dre, 50...
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The Deans - Alicia Keys and Swizz Beatz
Alicia Keys and Swizz Beatz are one of the entertainment industry's power couples. They are giants in music as well as in the world of art. We had the pleasure of collaborating with both of them while at Nike very early in their careers and completely separately, long before they were the Deans.…
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Big Lez - Remember the Time
New York native Leslie 'Big Lez' Segar is a legendary hip hop dancer, choreographer, on-air radio and television personality, producer, fitness specialist, and actress who has danced for artists including LL Cool J, Bobby Brown, Salt n' Pepa, Mary J. Blige, Whitney Houston, and the King of Pop,...
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Damon Dash +The Case of the Unapologetic Black Entertainment Executive
In this episode we dissect the role race plays in marginalizing outspoken and unapologetic black executives and high level professionals in music and sports with particular attention on divisive tactics that may have been used to cause splits between superstar talent and their “controversial”...
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Usher is Out Here Influencing Philanthropy and Roller Skating Too
The Sole Chronicles co-host Nekeda Newell-Hall evolved from the corporate world as an executive (and future leader at Nike) to a career in philanthropy which was inspired by R&B/Pop Icon, Usher! In this episode Nekeda shares her story of meeting Usher as a teen when she worked at the NBA and then...
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The Notorious BIG - A Legacy Continues
This episode of The Sole Chronicles is dedicated to the memory of one of the greatest rappers...The Notorious BIG celebrating what would have been his 50th birthday. Muhammida shares the many times she crossed paths with Biggie including casting Junior Mafia's first music video, picking up…
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Jimmy Smith - The Advertising Visionary
This episode features guest and advertising genius JIMMY SMITH. Throughout his career, Jimmy – a 2012 Fast Company magazine Top 100 Most Creative member – has worked his magic in a variety of roles as a copywriter, creative director, author, TV writer, video game creator, film and record…
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Chonita Floyd - Music Marketing Mastermind and Hip Hop Artist Whisperer
If you listen to The Sole Chronicles frequently, you will have heard our hosts mention Chonita Floyd often! During their tenure at Nike, Chonita was a marketing executive at the legendary Def Jam Records working with some of the biggest names in Hip Hop: Method Man, Redman, Scarface, and Jay Z…
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Andre 3000 - Surviving the Industry
In this episode we discuss working with Andre 3000 and Outkast while at Nike, collaborating with the group for a youth action donation on their tour with Ludacris back in 2001 and Andre's feelings on the pressures of the industry and social anxieties which have caused him to take a step back from...
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Sneakers + Queens
With the sneaker, sports and entertainment industries being so male dominated, we are excited to share stories of some of the groundbreaking women in the industry for this episode. From sneaker queens Aaliyah (RIP) and Missy Elliott, to R&B royalty Mary J. Blige and Keyshia Cole and finally the…
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Zuhirah Khaldun-Diarra - From Music and Sneakers to the Good for the World
In this episode we are joined by guest, Zuhirah Khaldun-Diarra an award winning global branding and communications specialist, with over 20 years of experience in the creation and execution of powerful and impactful marketing and communications initiatives and events. Before focusing on improving...
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Influencer Africa
Influencer Africa was a virtual forum that served as a platform for brands, marketers and influencers to explore trends, best practices and successful case studies of influencer partnerships as well as highlighting opportunities for influencers to best take advantage of their social platforms and...
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Nelly - Sneaker Collabs and After Parties
In this episode, our hosts discuss projects with Nelly while working at Nike which included a sneaker design project of an Air Max 2 (Charles Barkley), supporting Nelly’s stadium tour and contributing towards the production of a giant Air Force 1 and producing Nelly’s 2003 star studded AMA...
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Sean O'Shea - The Chief Sneaker Designer
It is safe to say that Sean O'Shea is one of the leading footwear designers in the world! He has had an illustrious career spanning nearly 20 years that includes design roles at nearly every major sneaker brand such as Converse, Adidas, GBMI (Diesel, Pony), Nike, Hilfiger, Guess, Head of US...
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Queen Bey Loves the Kids - The Beyonce Episode
When The Sole Chronicles hosts Muahmmida and Nekeda brainstormed for Season 2 of the podcast, Muhammida completely forgot she had a Beyonce experience that was worthy of sharing. "Most of the stories we share on The Sole Chronicles was during our time working in the sneaker/sports industries. My...
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Method Man + The Making of the Wu Tang Dunk
In this episode of The Sole Chronicles, hosts Nekeda Newell-Hall and Muhammida El Muhajir share their experiences working with Method Man and the behind the scenes controversy of the Wu-tang Dunk while working at Nike. Muhammida recounts casting Method Man in a Nike Basketball commercial and…
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Ric Wilson - Director Sports Marketing at Nike
Ric Wilson, the Senior Director Sports Marketing at Nike shares his 25 year sports industry experience having had positions at the Jordan Brand, Converse and Nike. A former NBA player, during his career in sports marketing, Ric has been responsible for setting the long-term direction and strategy...
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Madonna
In this episode, hosts Nekeda Newell-Hall and Muhammida El Muhajir recount the time a very pregnant Madonna, then-husband Guy Ritchie and daughter Lourdes narrowly escaped LA paparazzi to make to the Nike celebrity showroom for a family gifting session. It was a major coup to get Madonna into the...
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Pharrell Williams
In this episode, host Muhammida El Muhajir recounts selecting Pharrell to collaborate on a Nike sneaker design project and working with the iconic producer to bring his luxury-inspired Nike dunk to life as well as booking NERD to produce music for Nike Europe's Stickman ad campaign. Both Nekeda…
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Richard Murphy: The Talent Manager + Agent
This Sole Chronicles episode features first guest, Richard Murphy who has an entertainment career spanning 25 + years. He is currently the CEO and founder of Emancipated Talent and started his journey at one of the top talent agencies in the world - ICM handling the careers of global artists such...
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The Princesses of R&B - Brandy + Monica
The Sole Chronicles Brandy + Monica episode highlights hosts, Nekeda Newell-Hall and Muhammida El Muhajir's interactions with the R&B icons during their tenure at Nike and was inspired by the pair’s recent record-breaking Verzuz battle. In the first episode dedicated to female artists…
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When Diddy Ran The City
In the summer of 2003, Diddy was preparing to run his first NYC marathon. He reached out to Sole Chronicles co-host, Muhammida El Muhajir then Nike's Music Marketing Manager to explore a partnership with the brand. The episode recounts the inside story and the way brands approach partnering with...
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Eminem - The Slim Shady Episode
In this episode of The Sole Chronicles, co-host Muhammida El Muhajir recounts designing a custom Nike with Eminem and quelling he and his team’s issue with not having a sneaker deal during a car ride after personally picking up the rap star from the airport en route to a performance. When…
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Snoop Dogg and his Doggy Biscuits
In this episode of The Sole Chronicles, hosts Nekeda Newell-Hall and Muhammida El Muhajir recount stories of working with Snoop Dogg to bring his custom sneaker line, Doggy Biscuits, a collaboration with Pony, to life. The Sole Chronicles highlights the experiences of two sports and entertainment...
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Jay Z
On this episode of The Sole Chronicles, hosts Nekeda Newell-Hall and Muhammida El Muhajir share their experiences working with Jay Z while working in the sneaker industry, Hollywood, and corporate America. Their failed attempts at co-sponsoring an NBA All-Star event, delivering special order...
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Michael Jordan
In this episode of The Sole Chronicles, the podcast which highlights the life + times navigating the sneaker industry, Hollywood and corporate America, hosts Nekeda Newell-Hall and Muhammida El Muhajir share their experiences interacting with the G.O.A.T, Michael Jordan while working at The NBA…
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How We Got In!
In the first episode of Sole Chronicles, hosts Nekeda Newell-Hall and Muhammida El Muhajir share the story of how they got into the sports and entertainment industries. The pair first met as agent’s assistants at The William Morris Agency (now WME) in New York City and worked again together at...
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Sole Chronicle Intro
Intro to sole chronicle podcast
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Welcome to The Sole Chronicles
Life and times navigating the sneaker industry, Hollywood and corporate America with two industry veterans, Nekeda Newell- Hall and Muhammida El Muhajir. The pair have years of experience working with some if the biggest names in sport, entertainment and sneakers including the NBA, William Morris...
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ABOUT THIS SHOW
Two sports industry veterans share their Life + Times navigating the sneaker industry, Hollywood and corporate America. Hosted by Nekeda Newell-Hall and Muhammida El Muhajir who have extensive experience working with top sport, entertainment and sneaker companies including Nike, Jordan Brand, Pony, Diesel, KSwiss, NBA, William Morris Agency, ICM, and Gatorade.
HOSTED BY
The Sole Chronicles
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Frequently Asked Questions
How many episodes does The Sole Chronicles have?
The Sole Chronicles currently has 29 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Sole Chronicles about?
Two sports industry veterans share their Life + Times navigating the sneaker industry, Hollywood and corporate America. Hosted by Nekeda Newell-Hall and Muhammida El Muhajir who have extensive experience working with top sport, entertainment and sneaker companies including Nike, Jordan Brand, Pony,...
How often does The Sole Chronicles release new episodes?
The Sole Chronicles has 29 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Sole Chronicles?
You can listen to The Sole Chronicles on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Sole Chronicles?
The Sole Chronicles is created and hosted by The Sole Chronicles.
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