How we pivoted from Facebook to Instagram (Dave Finocchio, CEO, Bleacher Report)

Bleacher Report CEO Dave Finocchio talks with Recode's Peter Kafka about founding a sports media site, selling it to Turner and leaving — and why he came back to lead the company again. Finocchio discusses the recently announced changes to Facebook's News Feed that will deemphasize news from publishers like him, but says Bleacher Report started migrating to other platforms years ago, and now sees the highest enagement with its content on Facebook-owned Instagram. He also talks about how the company is using Snapchat to understand its teen readers, how it weaned itself off of having unpaid contributors and what he thinks of sports media rivals like ESPN, SB Nation and Barstool Sports. Learn more about your ad choices. Visit podcastchoices.com/adchoices