EPISODE · Mar 6, 2023 · 12 MIN

How Wellow uses the science of sound to signal comfort

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

Understanding the power of sound symbolism and ease vs. motivation can help brands create strong associations in consumers' minds and boost their willingness to take action. In this episode, we explore how Wellow Compression Socks utilizes behavioral science to craft an effective name and establish a compelling brand position.

Episode metadata supplied by the publisher feed · Published Mar 6, 2023

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How Wellow uses the science of sound to signal comfort

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This episode was published on March 6, 2023.

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