How WeWork Rebuilt Trust After Bankruptcy | Thiago Viana, Head of Communications

What does it take to rebuild trust when your company has faced one of the most public corporate crises in recent memory? In this episode of Strategy, Story & Stakeholders, Max Forsyth is joined by Thiago Viana, Head of Global Communications & Corporate Affairs at WeWork. Following WeWork's Chapter 11 restructuring, Thiago joined the business to help lead one of the most fascinating reputation and communications transformations of recent years. Working alongside CEO John Santora and Chief Marketing & Communications Officer Petula Lucey, he has helped reshape the company's narrative, rebuild stakeholder trust and communicate a new chapter for a globally recognised brand. Strategy, Story & Stakeholders is the podcast for senior leaders in communications, corporate affairs and investor relations. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders. Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/checkout/founders-tier Website: commssearch.com Hosted on Acast. See acast.com/privacy for more information.