How Who Gives a Crap Makes an Impact

Who is the values-driven consumer? According to Danny Alexander, Co-founder of Who Gives a Crap, it’s everyone!   He believes more consumers want to do good. Most of all, they want to do business with brands that are making a positive impact. It’s just their level of commitment and savvy that varies. That’s why Who Gives a Crap is working to make it easier than ever for consumers to make a change. During this week’s Retail Remix, Danny digs into the brand’s success and what trends are driving the future of this exciting space. Listen to hear his thoughts on:  The evolution of values-driven consumption;  What consumers really want from brands today; and  Managing tactical execution against a longer-term mission.  RELATED LINKS Learn more about Who Gives a Crap