How Will Generative AI Change B2B Marketing?

An episode of the What It Means: A Forrester Podcast podcast, hosted by Forrester, titled "How Will Generative AI Change B2B Marketing?" was published on September 21, 2023 and runs 22 minutes.

September 21, 2023 ·22m · What It Means: A Forrester Podcast

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Episode Description

For all the FOMO that generative AI has inspired among B2B marketers, many aren’t sure where to start with it. Principal Analyst Lisa Gately shares her insights this week on What It Means.

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