How Will Google’s New “Gated Review” Policy Affect Your Medical Practice?

Just when you think you’ve got your online review process all sorted out, and things are running hunky dory — BAM! Here comes Google with yet another algorithm curveball to throw your game off balance.The bad news: medical practices will no longer be able to filter negative reviews from patients on Google and Yelp (without significant risks). The good news: your practice stands to benefit from a more transparent and open online review process.Research shows that having (some) negative reviews online can help establish authenticity and improve sales. In fact, 82% of consumers specifically seek out negative reviews to develop trust and make sure the business they are dealing with has nothing to hide.In this week’s podcast, we break down how Google’s new online review policy affects how you manage both positive and negative reviews and spell out how you can leverage the new rules to drive more patients through the front door.