How will we sell online when AI does the shopping?

🎙️ On our latest ChaiNet episode, Dhruv Kantak, Business Head of SEO at Hovers, explores what happens when AI becomes the world’s biggest shopping engine.Dhruv has driven millions in organic traffic for e-commerce and D2C brands. But now, as AI rewrites search and consumers ask chatbots for buying advice, traditional product pages and SEO tactics face obsolescence.We discuss:✅ The urgent shift from SEO to Answer Engine Optimization (AEO)✅ How D2C brands survive when AI curates products directly✅ Why metrics like keyword rankings are losing meaning✅ What actually drives growth in a zero-click search landscape✅ Building marketing careers as the rules change in real timeFor founders, marketers, and anyone growing a brand online, this conversation breaks down what to do when search stops sending traffic and where real opportunity lies now.Tune in for a practical look at the future of organic visibility. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com