How Wingz Media Built Full-Funnel Strategies That Drove 30% Lower CPAs and 50% Cheaper Add-to-Carts

Kainan Pires, founder of Wingz Media, reveals how his agency helps CPG and food & beverage brands achieve measurable growth by rethinking acquisition as a full-funnel system, spanning creative, media, and landing page strategy. Rather than treating each channel in isolation, Wingz Media unifies content creation, audience targeting, and conversion optimization to accelerate learning and scale efficiently. Through this holistic approach, one client saw a 30% drop in CPA and a 50% decrease in add-to-cart costs, proving that full-funnel thinking—paired with creator-driven storytelling, can outperform traditional performance tactics.What You’ll Learn in This Episode:How integrating creative, media, and landing page strategy drives faster learning and stronger resultsThe testing frameworks Wingz Media uses to identify winning creatives and scale efficientlyHow creator-led storytelling builds trust and accelerates conversion at every funnel stageThe role of TikTok Shop and UGC in speeding up content velocity and campaign iterationKainan’s playbook for brands: how to evolve from ad execution to full-funnel growth orchestration— This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.