How Wise Built A $10B Brand Without Traditional Marketing

from The Places We'll Go Marketing Show · host Ritchie & Mark

What actually makes a startup scale into a billion-dollar brand?In this episode, we sit down with Lukas Bergmans, former Marketing Director at Wise and marketing leader behind brands like Kazoo, MoneySuperMarket, Pepsi, Heineken & Britvic.

Episode metadata supplied by the publisher feed · Published May 29, 2026

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How Wise Built A $10B Brand Without Traditional Marketing

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