How You Build a Brand That Actually Wins in 2025 | Adweek Leadership Voices

In this raw, unfiltered deep-dive with AdAge, I break down what makes VaynerMedia and VaynerX different — and why kindness, culture, and conviction are more powerful than any viral TV spot. Whether you’re building a business, a brand, or a life — this one’s for you. 💥 We talk about: Why “TV-first” thinking is killing creativity 🧠 How I built VaynerX like a startup, not a holding company My real take on AI, influencers & the future of marketing The secret behind our Honey Empire culture 🍯 Why BeFriends is my most personal, creative project ever The myth of trends — and why they actually matter What kind of clients we actually want to work with (yes, I said it) How my lemonade stand taught me everything I needed to know If you care about brand building, leadership, or marketing in the year we actually live in — this episode will hit hard. Listen now and tell a friend who needs to hear it.