How You Can Turn Obsession Into a £1M-a-Year Business like The Big Bakes episode artwork

EPISODE · Jun 10, 2025 · 1H 14M

How You Can Turn Obsession Into a £1M-a-Year Business like The Big Bakes

from Chin-wag Business Show · host Chin-wag®

What if you could turn a dream idea into a national experience brand, without investors, a fancy office, or startup funding?Adam Chaudri and Eloise Frank are the founders of The Big Bakes, the UK’s first live baking competition experience.From a marquee in a pub garden to four venues and 100+ team members, they built the brand from scratch, relying on gut instinct, great marketing, and obsession with customer experience — not outside money.They reveal:▫️Why some of the best ideas come from gut feel, not data.▫️How to build a brand people love, without spending big.▫️What to do when you’re hiring your first team.▫️Why they turned down VC money, and never looked back.▫️The mindset shift that helped them scale to 100,000 customers.Our Show Chapters! We breakdown the key factors of success for the ultimate Founder toolbox. Check out your B2B resources and question timestamps below: *Intro*00:00*Problem Solving* - https://www.wolfpackdigital.com01:29 How did you know the idea was worth pursuing?04:35 What's the secret to validating an idea?*Starting on a limited budget*09:39 How to make the most impact with a limited budget?13:35 What couldn’t you afford? *Marketing & Customer Acquisition*16:05 Which marketing and PR skills are most important?*Finding Co-Founders, Mentors & Early Team*20:01 How do you find people who align with your vision?23:05 What values do you hold as co-founders?*Securing Funding & Investors*26:45 How did you afford to setup the big bakes?29:41 Looking back would you have taken VC money?32:36 Do some Founders fear taking total responsibility?36:00 Are start-up loans against the company or you personally?*Managing Finances & Cash Flow* - https://scaleupfinance.com36:20 What practices would you recommend for managing finances day to day? *Brand Building*43:58 What are the crucial points that a Founder should work on in the early days?45:20 What type of feedback matters to you?*Culture, Values and Hiring* - https://workable.com46:51 How do you maintain an awesome internal culture?51:46 How do you deal with employees that aren’t right for you? 53:05 Do you have examples of B-team players becoming A-team players?*Pivoting & Strategy Shifts*59:29 How do you decide what products and services to offer?01:01:21 Are you upfront with customers when trying something new?*Personal Well-being & Burnout*01:04:10 How do you maintain enthusiasm and energy without burning out? For more on Adam, Eloise and The Big Bakes, head to:https://www.thebigbakes.com/https://www.linkedin.com/in/adam-chaudhri/https://www.linkedin.com/in/eloise-frank-255ab652/Fuelled by Neutonic. For 10% off head to https://www.neutonic.com/chin-wag or use code CHINWAGSubscribe on YouTube:https://www.youtube.com/channel/UCzrFraJCcsQOlTjAdgGt97A?sub_confirmation=1Follow us on Instagram:https://www.instagram.com/chinwagcoFollow us on LinkedIn:https://www.linkedin.com/company/chin-wag

What if you could turn a dream idea into a national experience brand, without investors, a fancy office, or startup funding?Adam Chaudri and Eloise Frank are the founders of The Big Bakes, the UK’s first live baking competition experience.From a marquee in a pub garden to four venues and 100+ team members, they built the brand from scratch, relying on gut instinct, great marketing, and obsession with customer experience — not outside money.They reveal:▫️Why some of the best ideas come from gut feel, not data.▫️How to build a brand people love, without spending big.▫️What to do when you’re hiring your first team.▫️Why they turned down VC money, and never looked back.▫️The mindset shift that helped them scale to 100,000 customers.Our Show Chapters! We breakdown the key factors of success for the ultimate Founder toolbox. Check out your B2B resources and question timestamps below: *Intro*00:00*Problem Solving* - https://www.wolfpackdigital.com01:29 How did you know the idea was worth pursuing?04:35 What's the secret to validating an idea?*Starting on a limited budget*09:39 How to make the most impact with a limited budget?13:35 What couldn’t you afford? *Marketing & Customer Acquisition*16:05 Which marketing and PR skills are most important?*Finding Co-Founders, Mentors & Early Team*20:01 How do you find people who align with your vision?23:05 What values do you hold as co-founders?*Securing Funding & Investors*26:45 How did you afford to setup the big bakes?29:41 Looking back would you have taken VC money?32:36 Do some Founders fear taking total responsibility?36:00 Are start-up loans against the company or you personally?*Managing Finances & Cash Flow* - https://scaleupfinance.com36:20 What practices would you recommend for managing finances day to day? *Brand Building*43:58 What are the crucial points that a Founder should work on in the early days?45:20 What type of feedback matters to you?*Culture, Values and Hiring* - https://workable.com46:51 How do you maintain an awesome internal culture?51:46 How do you deal with employees that aren’t right for you? 53:05 Do you have examples of B-team players becoming A-team players?*Pivoting & Strategy Shifts*59:29 How do you decide what products and services to offer?01:01:21 Are you upfront with customers when trying something new?*Personal Well-being & Burnout*01:04:10 How do you maintain enthusiasm and energy without burning out? For more on Adam, Eloise and The Big Bakes, head to:https://www.thebigbakes.com/https://www.linkedin.com/in/adam-chaudhri/https://www.linkedin.com/in/eloise-frank-255ab652/Fuelled by Neutonic. For 10% off head to https://www.neutonic.com/chin-wag or use code CHINWAGSubscribe on YouTube:https://www.youtube.com/channel/UCzrFraJCcsQOlTjAdgGt97A?sub_confirmation=1Follow us on Instagram:https://www.instagram.com/chinwagcoFollow us on LinkedIn:https://www.linkedin.com/company/chin-wag

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How You Can Turn Obsession Into a £1M-a-Year Business like The Big Bakes

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This episode was published on June 10, 2025.

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What if you could turn a dream idea into a national experience brand, without investors, a fancy office, or startup funding?Adam Chaudri and Eloise Frank are the founders of The Big Bakes, the UK’s first live baking competition experience.From a...

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