How You Compete Against FREE and WIN
from Business Is Hard Hosted by Brandon Cockrell
When it comes to marketing campaigns, what you offer will determine your success. In today’s episode, hosts Brandon Cockrell and Misty Romero discuss how it is possible to compete against free services and still win over customers. In a competitive market, many new business owners offer services for free to get customers in their door. While this tactic works, Brandon says there are more effective ways to pull in customers and keep your profit. According to Brandon, the one thing that excites consumers more than free services is fast services. If you can provide a quality service faster than your competitors, you will win over the customer. Tune into this week’s episode of Fail Fast to Success for a conversation with your hosts Brandon Cockrell and Misty Romero about client retention. Learn more about how confidence and speed play a significant role in landing clients and growing your business’s credibility. Quotes: • “Offers make or break the success you're going to have in your marketing or advertising campaigns.” (01:44-01:52 | Brandon) • “If you are in a highly competitive industry or market and there is a lot of free offers, the one thing 99% of the time that trumps free is fast.” (05:46-06:06 | Brandon) • “A lot of times, fast beats free.” (07:07-07:13 | Brandon) Links: https://www.facebook.com/linchpinsales/ https://www.instagram.com/linchpinsales/ linkedin.com/in/brandon-cockrell-0b66a02b linchpinsales.com Podcast production and show notes provided by HiveCast.fm
Embed this episode
No transcript yet.