PODCAST · business
Business Is Hard
by Brandon Cockrell
What does it really take to build the brand you've always dreamed of? The Business Is Hard podcast brings you stories of entrepreneurs, brands, business owners and professionals who encountered failures and setbacks that were ultimately defining moments in their success stories. These moments forced them to adapt, create new strategies, and identify new ways to grow their businesses and brands. Join host Brandon Cockrell to learn about the real normal behind building a business from scratch and how to keep moving forward, even when things go wrong!
Episodes
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Stop making this mistake with your brand
This comes from a session I had with one of my client's yesterday. Stop wasting money and time if you aren't doing the simple foundational things first. Here is how we solve this and you can too.
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Case Study Breakdown: Grow Sales with Smart Strategies, Expert Guidance & Digital Automation
Dive into our latest case study where we reveal the secrets behind a local business's explosive growth in sales and revenue. In this video: 🔹 Real Results: Witness the transformative power of smart digital strategies and how they led to immediate revenue boosts. 🔹 Expert Guidance: Learn how...
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My exact process for creating personalized content in minutes with A.I.
In this special live episode, I delve into the transformative power of A.I. and how it can craft personalized content in mere minutes, all without you having to write a single word. This isn't about generic, mass-produced content; it's about leveraging cutting-edge technology to reflect the true...
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Business has been hard but excited about the future
Before we provide the official description, I wanted to personally provide some context since it has been a while since I have recorded an episode. The past 8-12 months have not been a smooth journey which I go through in this episode. However, these are the times that can product some incredible...
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Recent Webinar - Crushing Sales In 2023 With Your Own Digital Selling System!
This is a webinar I did recently that goes into detail about the significance and exact strategies to creating a successful digital selling system for your business and brand. This may be one of the most value trainings I have done so I hope you find it to be of great value!
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AI-Powered Success: Revolutionizing Marketing & Sales
This is a live Q&A session Brandon did recently about the world of Artificial Intelligence in marketing and sales. Discover how AI is transforming the industry by automating tasks, providing valuable insights, and streamlining customer experiences. Listen in as Brandon answers pressing questions...
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The ABCD Methodology: Building Trust and Authority in Your Business
In this episode, we dive into the importance of building trust, credibility, and authority to help grow your business. We'll explore the key components of the ABCD framework, focusing on customer acquisition, marketing, and sales, and how to create genuine connections with your audience. Learn...
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Mastering the ABCD of Customer Acquisition and Business Growth
In this episode, we break down the ABCD framework, a methodology that provides the foundation for your business growth. We'll guide you through the key elements of Attraction, Building, Conversion, and Doubling up that are crucial to customer acquisition, marketing, and sales. Tune in as we delve...
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Growth in Crisis: How to Build a Successful Business During Economic Turmoil
Welcome to the Business is Hard podcast, where we talk about the challenges and opportunities of running a business. In this episode, we discuss the current economic climate and how it's affecting small businesses. We share our thoughts on the tough times that every entrepreneur faces and how to...
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Crushing It in Social Selling and Business: An Interview with Rip "The Realtor" Pruitt
Join host Brandon as he welcomes successful Rip "The Realtor" Pruitt to the Business is Hard podcast. In this episode, Rip shares his expertise on building a brand and attraction system to acquire ideal clients and customers. Brandon introduces Rip as a true example of someone who is "walking the...
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A.I. In The Business: My Thoughts, Experiences, and What To Be Prepared For
This is a business in the car episode where I share my thoughts and experience with A.I. Some topics I go over are: what to watch out for, how to use it, skillsets needed to make it work for your business and brand.
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The Secret Recipe: An Inside Look at KFC's Highs and Lows
In this episode of the Business Hard podcast, we take a look at the ups and downs of KFC, from its humble beginnings as a small roadside restaurant to its rise as a global brand, and explore how the company overcame some of its biggest challenges. We discuss the declining sales, franchisee...
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The Rise, the Struggle, and the Resurgence of Adidas
In this podcast episode, Brandon discusses the ups and downs of the Adidas brand, highlighting various struggles they faced over the years, such as slow adaptation to consumer wants and needs, reputation issues, and slow revenue growth. However, the podcast also highlights how Adidas managed to...
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How Marvel Overcame Adversity to Become a Billion-Dollar Brand: Lessons for Your Business
In this episode, our Brandon talks about one of the biggest brands in the entertainment industry - Marvel - and how it overcame a tough period of bankruptcy to become the powerhouse it is today. As a father with young children, our Brandon has witnessed firsthand the enduring appeal of Marvel's...
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Low ticket offer mistake
Recent mistake I made in our sales process that probably cost us over $100k in new business and what I learned from it. Hope this helps others avoid the same mistake!
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Success Starts Within Your Community
In this episode we speak with Ryan Cox, Founder of Gwinnett Chatt Outreach. As a resident of the county, Ryan began to notice a social justice gap within the communities of Gwinnett. Ryan is not one to play the blame game, he took action by volunteering, continuing to vote, attending local...
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Succeed By Putting Your Body & Mind First
In this episode, we have a in-depth interview with Maria Angelova, MBA. Maria is the Founder and CEO of Rebellious Intl. where she works with highly successful people to not only get their body in shape but their mind as well. Some key points she outlines in this interview are: - The importance…
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Brand building & retail marketing
Brandon discusses his thoughts on building a brand versus solely focusing on retail marketing strategies (for both ecommerce and service related businesses). Which one you choose should be based off your goals, risk tolerance, and needs.
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SS - No money for marketing?
In this Short Segment (SS), Brandon is working with a business owner who has a great product, brand, story, etc. but have all their funds tied up in the business. This leaves them with very little (really none) money to invest in marketing and advertising. This episode goes through the strategies...
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Why you should ask for more
Brandon discusses how his mentality has changed over signing long term contracts and charging more for services. If you have a hard time charging enough or gaining commitments from prospective clients / customers then this is a must listen.
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If you struggle with video content
Brandon discusses the common issues that held him back, along with many other professionals and businesses that he has worked with, from shooting videos and creating content to grow his brand. He shares some thoughts that helped him, along with others, get past those limiting beliefs in order to...
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I wanted to quit yesterday
Brandon discusses the internal struggles of being an entrepreneur and business owner. It’s not always sunny and happy days. There are days that the universe tests you to see how bad you want it and if you deserve to have it. Have a plan to identify these days and what to do when they come.
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Tired of all this negativity
Seems like all I’m hearing these days is nothing but negativity. From business to personal issues, it seems to be nonstop. However, I couldn’t feel more optimistic about everything. This optimism is backed up with what we we seeing across the board too. I explain more in the podcast. I hope this...
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BIC: Scale your brand accordingly
Brandon goes into detail about a conversation he had with a brand that has been around for a 20 years that is wanting to take their brand to the next level. However, they haven’t had great experiences in the past and don’t know where to focus their investment and time because it seems they are...
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BIC: Why NOT vacationing may be holding you back
Brandon goes over their most recent family trip where Maghan came to a realization that has changed her whole perspective about the business (in a great way). This episode is extremely important for the entrepreneurs, professionals, executives, etc. that feel stuck in their business/career and...
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BIC - Brand Building Today
Building a brand has changed drastically over the recent years but most businesses, owners, and executives still think about it in a “traditional” way. In this episode, Brandon discusses his views branding, what has caused this shift in brand building, and how you can start thinking about growing...
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BIC - When losing business should be celebrated
In this episode Brandon discusses how his team should be celebrating and excited for a long time partner who is pulling some of their business away to work on it in house. Never forget what the plan and commitment was at the beginning!
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TT 2022 Social Media Trends
Misty and Brandon discuss what some publications are labelling as trends on social media in 2022. Among those topics are: Twitter to become a Trustworthy News Portal? Should brands continue to invest in influencer marketing? Augmented Reality and Virtual Reality Chatbots and the importance of...
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TT - Stop losing leads with tech
Misty and Brandon review how to use technology like A.I. and Machine Learning to stop losing leads. We also discuss conversational marketing and how technology plays a role in converting more of your website visitors into engaged customers.
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BIC - Pushing through and trusting the process
It’s not always easy (actually it is extremely hard) continuing to do things that do not show immediate results. All you can do is listen to the ones that have done it and know what opportunities await on the other side. Trusting the process is crucial even when everything is telling you it’s not...
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BIC - New Training Habits, Increase Sales Via Database Management, and Telling Your Story
In this Business In The Car episode, Brandon reviews what the day brought to him and his team. They discussed how they are going to save a ton of time and resources for future employee training. How to drive 30% more in revenue from database management. And the one thing that can change your…
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TT - NFTs and how businesses might use them to grow
In this episode, Brandon and Misty try to breakdown what NFTs actually are, how businesses might be able to utilize them to grow their sales, grow their brand by creating a more loyal following, and leverage them to create an incredible experience for their customers. **Disclaimer - We are not…
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BIC - I almost gave up
In this episode, Brandon discusses getting scheduled for an interview on a fairly big podcast but he almost quit before it happened. Being self aware allowed him to use what he believes to be one of the biggest strengths a person can have.
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BIC - Personal Training & SOPs
Maghan confirmed that I was right about working out with a personal trainer. It will completely change your life in a lot of ways! We are also working on our SOPs for each department to make sure we can continue to grow without risking our level of service or results.
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BIC - Sales Copy and Process
I discuss powerful ways to craft sales copy to get better results with your marketing campaigns. I also discuss some sales process updates we implemented to get more deals closed.
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Business In The Car (BIC) - Launching a new program!
We are about to go live with the launch of a new program. I go through our thought process, strategies when launching, and expectations.
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Trending Thoughts (TT) - Hit Your Goals By Giving Up Control
Over the years, host Brandon Cockrell has worked with hundreds of entrepreneurs to help them get their small businesses up and running. While some have seen great success, many leave their markets within the first couple of years. In today’s episode, Brandon and Misty discuss how to stop getting…
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Documenting In The Car - Handling family and business
If you have kids that are in school then you understand the challenges that we have faced as parents over the past couple of years. Juggling both the business/work and kids has taken on a whole new meaning during the pandemic and today was a perfect example of that. In this episode I go through…
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Documenting In The Car - New Celebrity Branding Program
In these segments (documenting the journey) I discuss what we are currently working on in our business and share the challenges, failures, and successes that are coming along with it. My hope is you find this to be of value as you look to do more in your life, career, and/or business.
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Don't Fail Because of This
When it comes to entrepreneurship, there is a lot of misinformation about what it takes to get results. Unfortunately, host Brandon Cockrell has seen too many great entrepreneurs give up due to unrealistic expectations. In today’s episode, Brandon discusses the biggest mistake people make when...
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Are Amazon’s New Retail Stores Good?
Have you heard that Amazon is planning to open its first retail store within the next year? While many people may view this as another chance for big companies to crush small businesses, host Brandon Cockrell thinks otherwise. In today’s episode, Brandon explains why this new trend could be an...
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How to Know Your Instinct Is Right
Do you ever get an overwhelming feeling in your gut that you can’t explain? According to hosts Brandon Cockrell and Misty Romero, that uneasy feeling is your instinct, and it's far more important than you might think. In today’s episode, Brandon and Misty discuss how to know if your instincts are...
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Trending Questions - What's The Value of a Mentor?
When you are first starting a business, you can't have the answers to everything. While you can navigate through challenges on your own, having someone with experience by your side will help you build your business faster. In today’s episode, hosts Brandon Cockrell and Misty Romero discuss the...
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Documenting The Journey #2 - Launching!
When starting a business, it is common for entrepreneurs to be consumed by their desires for perfection. Striving for perfection is normal when starting a business, but hosts Brandon Cockrell and Misty Romero explain that mistakes are essential to the entrepreneurial process. In today’s episode,...
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A Winning Strategy For Low Profit Margins
Regardless of your budget, successful marketing and advertising are doable, but it all boils down to your strategy. In today's episode, hosts Brandon Cockrell and Misty Romero discuss the key to creating a winning strategy with low-profit margins. New entrepreneurs make the mistake of selling to...
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How You Compete Against FREE and WIN
When it comes to marketing campaigns, what you offer will determine your success. In today’s episode, hosts Brandon Cockrell and Misty Romero discuss how it is possible to compete against free services and still win over customers. In a competitive market, many new business owners offer services...
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Using Your Passion To Make Money
Have you ever heard the saying, “do what you love, and you’ll never have to work a day in your life?” According to hosts Brandon Cockrell and Misty Romero, this phrase can be devastatingly misleading. In today’s episode, Brandon and Misty discuss how to properly monetize your passion. When…
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Mistakes & Lessons - Simplicity Wins!
When opening a new business, every entrepreneur makes the mistake of doing too much. According to hosts Brandon Cockrell and Misty Romero, the best way to grow your business is actually by doing less. In today’s episode, your co-hosts discuss the importance of simplicity! Rather than trying to...
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Documenting The Journey
Have you ever felt plagued by self-doubt when launching something new for your business? According to hosts Brandon Cockrell and Misty Romero, this feeling is something every entrepreneur experiences from time to time. In today’s episode, Brandon and Misty discuss how to deal with times of...
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Activity Cures All
As a new entrepreneur searching for business opportunities, you might find yourself with a lot of downtime. Rather than sitting around, it's important to fill your time with productive activities to boost your business. In today’s episode, hosts Brandon Cockrell and Misty Romero discuss why...
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ABOUT THIS SHOW
What does it really take to build the brand you've always dreamed of? The Business Is Hard podcast brings you stories of entrepreneurs, brands, business owners and professionals who encountered failures and setbacks that were ultimately defining moments in their success stories. These moments forced them to adapt, create new strategies, and identify new ways to grow their businesses and brands. Join host Brandon Cockrell to learn about the real normal behind building a business from scratch and how to keep moving forward, even when things go wrong!
HOSTED BY
Brandon Cockrell
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Frequently Asked Questions
How many episodes does Business Is Hard have?
Business Is Hard currently has 69 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Business Is Hard about?
What does it really take to build the brand you've always dreamed of? The Business Is Hard podcast brings you stories of entrepreneurs, brands, business owners and professionals who encountered failures and setbacks that were ultimately defining moments in their success stories. These moments...
How often does Business Is Hard release new episodes?
Business Is Hard has 69 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Business Is Hard?
You can listen to Business Is Hard on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Business Is Hard?
Business Is Hard is created and hosted by Brandon Cockrell.
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