EPISODE · Nov 19, 2025 · 27 MIN
How Your Brain Tricks You When You're Buying!
from Sparks · host Cegos UK | Cegos US
In this episode of Sparks, Milly welcomes two of our Learning Consultants Simone Sullivan and Reuben Fletcher-Louis for a conversation that gets right under the skin of human behaviour. From the subtle biases that shape every buying decision to the snap judgements we make in the first seconds of a meeting, they dig into the psychology that quietly drives workplace performance.You’ll hear how salespeople can use science to make stronger first impressions, and why managers who understand human quirks have a serious edge when it comes to motivating their teams. It’s a lively, practical chat with insights you’ll start noticing the moment you hit play.Join us, and see how a little behavioural science can spark a lot of impact.Chapters:00:00 welcome to sparks09:48 selling to people’s biases11:14 The primacy bias14:04 Snap Judgements17:40 Advice to a salesperson meeting a potential client for the first time19:00 what can managers learn from the science?25:20 Tips for managers in using psychology and science to motivate their teamFollow us on Linkedin:Milly Gladstone https://www.linkedin.com/in/milly-gladstone/Simone Sullivan https://www.linkedin.com/in/simonesullivan1/Reuben Fletcher Louis https://www.linkedin.com/in/reuben-fletcher-louis/Interested in sparking something with us? Get in touch: [email protected]'t forget to follow for more!
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How Your Brain Tricks You When You're Buying!
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