Howard Lim on Authentic Branding: Designing Companies from the Inside Out

This week on The Unified Brand Podcast, we’re joined by Howard Lim — renowned branding expert, business strategist, and author of Authentic Branding. With over 30 years of experience and a client list including Apple, Disney, DreamWorks, and Honda, Howard shares timeless insights on building brands with soul, vision, and long-term clarity.In this episode, we dive into:Why most companies unknowingly outgrow their original brand identityThe three parts of a brand every business must understand: position, identity, and imageHow to design companies from the inside out using Howard’s SIM model (Strategy, Implementation, Management)The dangers of fragmented branding and "brand schizophrenia"Why consistent brand DNA is non-negotiable — and how to define yoursCase studies that grew 2000x by applying authentic branding principlesThe real difference between branding, marketing, and advertisingHoward also reveals the origin of his bestselling book Authentic Branding, and offers practical tips you can apply immediately to realign and future-proof your brand.Get the book: Authentic Branding by Howard Lim on AmazonFor Howard’s brand assessment offer -  [email protected] If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.🎧 Take the free Brand Power Score assessment: ⁠⁠⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠⁠⁠---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠