Howard Lim on Authentic Branding: Designing Companies from the Inside Out

This week on The Unified Brand Podcast, we’re joined by Howard Lim — renowned branding expert, business strategist, and author of Authentic Branding. With over 30 years of experience and a client list including Apple, Disney, DreamWorks, and Honda, Howard shares timeless insights on building brands with soul, vision, and long-term clarity. In this episode, we dive into: Why most companies unknowingly outgrow their original brand identity The three parts of a brand every business must understand: position, identity, and image How to design companies from the inside out using Howard’s SIM model (Strategy, Implementation, Management) The dangers of fragmented branding and "brand schizophrenia" Why consistent brand DNA is non-negotiable — and how to define yours Case studies that grew 2000x by applying authentic branding principles The real difference between branding, marketing, and advertising Howard also reveals the origin of his bestselling book Authentic Branding, and offers practical tips you can apply immediately to realign and future-proof your brand. Get the book: Authentic Branding by Howard Lim on Amazon For Howard’s brand assessment offer - [email protected] ------------------------- If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen. 👉 Take the FREE 4-Minute Brand Power Assessment: ⁠⁠Brand Power Score⁠⁠ --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠