#HowIGotHere with Chris Walker

Chris Walker is the founder and CEO of Refine Labs, a forward-thinking demand creation company that questions the conventional quo in B2B marketing. Chris specializes in wide areas including marketing strategy, commerce, engineering technology, and content strategies. In this podcast, he shares insights on data-driven strategies for Sales and Marketing from his time at Refine Labs. Come on in, you don’t want to miss it. Show Notes [0:09] What led you from Engineering to Sales and Marketing? [1:13] Diminishing returns in advertising and the importance of content creation. [3:13] What is Refine Labs and what makes it different? [4:50] How his company executes on marketing and created a sales team. [6:52] The authentic framework and concept of the company. [15:50] The importance of time management and consistency. [19:55] Adapting to a change in the business. [22:12] Relative demands between Refine Labs and other companies. [24;30] How marketing solves both demand and sales problems. [27:06] The growth of the product-led movement. About Chris Walker Chris is a seasoned businessperson who is constantly looking for methods to improve on already successful products or services or to develop novel ways to promote oversaturated goods. By marketing execution, he is able to create demand strategy and research for clients. Profile Refine Labs Chris Walker’s Linkedin Chris Walker’s Twitter Chris Walker’s Instagram