#HowIGotHere with Leah Tharin & Maja Voje

Growing your audience can be tricky, especially if you're just getting started, so having insights and better knowledge in the field of Product-Led Growth can be a massive help to achieve success. This episode is different from our usual ProductLed Podcast discussions. Maja Voje welcomes Leah Tharin! She's here to help us dig deeper into our understanding of Product-Led Growth and to share how she achieved success in the PLG field. If you want to learn more about the marketing principles that drove her to where she is today, listen to this episode. Show Notes [04:54] You must learn the theoretical foundations specific to what you know and don't. [06:41] Leah emphasizes the importance of understanding product-led growth, particularly in B2B business. [10:06] If you're customer-centric, you will realize that people prefer to see your product rather than hear about it. [11:00] Looking at data needs to be improved. Track your steps! [18:47] Discover how Leah got to where she is now. [22:57] Don't overcomplicate things! [31:40] "Ask questions!" is one actionable thing that Leah wants you to do. [35:04] "Your learning journey can be used to build an entire personal brand." Learn more by delving deeper into how she inspires people on their learning journey. [36:21] What does Leah do when her website posts do not receive enough engagement? [38:59] Pay close attention as Leah discusses her business journey and the strategies that worked for her so that you can learn something useful for your startup. [43:39] Check out Leah Tharin's social media accounts!  About Leah Tharin She is a successful go-to expert who offers valuable guidance on product-led growth/sales, organizational scaling, and growth. You can check on her by visiting her website below. Profile Leah Tharin on LinkedIn Leah Tharin on Twitter Leah Tharin on Youtube Leah Tharin’s Blog