#HowIGotHere with Sean Ellis

There are numerous ways to grow your business as a startup, some of which you may be unaware of. Do you know that a Product market fit is one of the most critical components of success? In this episode, we are pleased to have Sean Ellis, the author of Hacking Growth. He's here to impart strategies and information we can apply to our businesses as he begins to share insights into how he expanded Andela in his capacity as Interim VP of Growth. If you're interested about what will happen next on this topic, sit back, unwind, and enjoy this podcast right now! Shownotes [03:15] Plans should be made at an entire company level! [13:00] When it comes to growth, marketing is all about what you do.  [13:48] Product market fit is probably the most critical component in success! [17:19] Sean Ellis says he is motivated to succeed by asking himself why the business is not expanding, what is not working, and how he would address those issues. [18:38] Sean Ellis says that it is essential to be very assertive while as a startup, but why? [22:21] Instead of being impatient at work, choose to use a patient approach to drive the critical changes! [23:35] What are these significant categories that Sean Ellis is referring to? Follow along to find out! [33:54] You can't be great at everything, so choose where you want to excel. [37:23] Pay close attention as Sean Ellis elaborates on a mechanism that you must create to make changes in your business. [41:00] Everything must be focused on the opportunity's cost-effectiveness! [43:28] You need to budget time, resources and try new things for your business. [45:55] Transparency within a company is essential! About Sean Ellis He focuses on his area of expertise, helping companies develop their early growth cycle. With each business he works with, Sean embeds full-time with the founding team to build a growth flywheel based on a deep understanding of the company's unique product/market fit. Resources: If your company has recently attained product/market fit and you'd like to discuss working together to develop your initial growth cycle, you may contact Sean at the links below! Sean Ellis on LinkedIn Sean Ellis on Instagram  Sean Ellis website Hacking Growth Andela