#HowIPM Always Work with Support

@Pedro Moreno, Head of Products at Serasa Experian, shares his approach to uncovering product insights by creating a direct channel to your support team. Support is your front line to the customer. Pedro recommends three ways to leverage this connection: 1. Create a clear, active channel between product and support 2. Regularly review how support conversations reflect customer pain 3. Use support insights to guide product improvements and manage scenarios When support feedback is connected to product decisions, customer satisfaction improves and teams stay grounded in real user needs. 👉 Want more like this? Explore 50 practical strategies on The Product Way Patreon: https://patreon.com/TheProductWay 🔗 Connect with Pedro Moreno: https://www.linkedin.com/in/pedrohom/ 📢 About "How I PM" "How I PM" is a series where product managers, of all levels and experiences, share tips and tricks on their approach to product management. Stay tuned for more episodes and subscribe to The Product Way channel to get notified of upcoming releases. 🎥 More Product Insights & Episodes: 📌 How I PM Playlist → https://tpg.li/tpw-howipm 📌 Subscribe to The Product Way → http://tpg.li/subscribe-tpg 🔥 Looking for more actionable insights? Unlock the full ‘How I PM’ library on The Product Way Patreon, featuring 50+ real-world strategies for tackling product management challenges: https://patreon.com/TheProductWay #ProductManagement #CustomerSupport #ProductStrategy #UserInsights #TeamAlignment #HowIPM