#HowIPM Be the Shadow You Need to Be

Pedro Moreno, Head of Products at Serasa Experian - and weekend drone pilot 🚁- shares a simple but powerful tip: watch your users actually use your product. Too often, we rely on what users say rather than what they do. Pedro’s approach? 📹 Observe. Ask. Watch. Take notes. 🧠 Start with these steps: 1️⃣ Ask users how they use your product in their day-to-day work. 2️⃣ Then, observe them performing a typical task. 3️⃣ Capture the process: take notes, photos, even screen recordings (with permission). These observations will spark powerful insights about friction points, unmet needs, and what to build next. Sometimes, the most valuable roadmap input doesn’t come from a dashboard; it comes from watching someone click. 🔗 Connect with Pedro Moreno: https://www.linkedin.com/in/pedrohom/ 📢 About "How I PM" "How I PM" is a series where product managers, of all levels and experiences, share tips and tricks on their approach to product management. Stay tuned for more episodes and subscribe to The Product Way channel to get notified of upcoming releases. 🎥 More Product Insights & Episodes: 📌 How I PM Playlist → https://tpg.li/tpw-howipm 📌 Subscribe to The Product Way → http://tpg.li/subscribe-tpg 🔥 Looking for more actionable insights? Unlock the full ‘How I PM’ library on The Product Way Patreon, featuring 50+ real-world strategies for tackling product management challenges: https://patreon.com/TheProductWay #ProductManagement #UserResearch #ProductDiscovery #Leadership #HowIPM