沪语 |从美女牌到火炬标:光明冷饮的建国突围|EP. 36 episode artwork

EPISODE · Nov 1, 2025 · 20 MIN

沪语 |从美女牌到火炬标:光明冷饮的建国突围|EP. 36

from 上海话话上海

如需领取音频文本,欢迎添加momotao1259的微信,备注“上海话播客”,加入我们的听友群———————————————————————————————本期嘉宾 | 1号周1号: 闸北长大,混迹静安、徐汇;企业培训师,个人成长教练;前麦肯锡项目经理本期编辑 | YiyiYiyi:新上海人,从读大学开始定居上海。从沪剧[老娘舅]自学了上海话四级水平。Hi-Tech 500强HR。常年混迹于陆家嘴和中山公园沪语版:​​侬还记得伐?老清早弄堂口“哐当”一响的玻璃牛奶瓶,蓝纸头包了方方正正的光明冰砖,小勺挖下去沙沙叫的米道…本期阿拉一道回到老辰光:美女牌棒冰哪能被光明火炬代替?江爷爷辣海益民食品厂哪能拍板定名字?“民族品牌”四个字,等了几化上海人心里向有分量!从洋人垄断的海宁洋行,到自家争气的上市公司,一块冰砖里厢,藏了上海滩一百年的甜酸苦辣。点击收听,让阿拉用一支棒冰的辰光,怀怀旧上海的黄金年代。​​普通话版:​​从1949年上海益民食品厂诞生的第一块「光明冰砖」,到弄堂里叮当作响的玻璃奶瓶,光明品牌承载了几代上海人的味觉记忆。本期追溯百年风云:美女牌冷饮如何被民族火炬取代?江同志为何在工厂设计光明商标?从海宁洋行到乳业第一股,一块冰砖背后,是上海冷饮市场的权力更迭,更是一个城市从殖民屈辱走向光明自信的缩影。打开音频,重温童年那口奶香,听懂上海何以被称作「光明的城市」。「上海话话上海」,此地,阿拉用上海闲话,讲述上海的故事。欢迎收听阿拉格档上海话播客,阿拉用最地道格上海闲话,讲最有趣格上海故事。无论侬是土生土长格上海人,还是对上海文化感兴趣格朋友,侪可以来听听阿拉格节目。阿拉会带侬穿越时光,感受上海格弄堂风情、外滩格繁华夜景,还有老底子格趣闻轶事。每期节目侪充满笑声同温暖,仿佛回到屋里厢,听爷娘讲过去格事体。快来订阅阿拉格播客,一道回味上海格独特魅力吧!常驻主播:周1号: 闸北长大,混迹静安、徐汇;企业培训师,个人成长教练;前麦肯锡项目经理海宁: 长宁土著,虹口插班,外企500强全球运营培训,企业个人/团队教练Yiyi:新上海人,从读大学开始定居上海。从沪剧[老娘舅]自学了上海话四级水平。Hi-Tech 500强HR。常年混迹于陆家嘴和中山公园如果你喜欢我们的节目,欢迎到小宇宙,苹果podcast,spotify,网易云音乐,喜马拉雅,QQ音乐订阅我们的播客,也欢迎添加momotao1259的微信,备注“上海话播客”,加入我们的听友群。在小宇宙查看该单集文稿

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沪语 |从美女牌到火炬标:光明冷饮的建国突围|EP. 36

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