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花 3.6 萬去日本滑雪,結果 50% 都在購物?揭秘台灣人「集體上癮」的滑雪社交真相! episode artwork

EPISODE · Mar 12, 2026 · 8 MIN

花 3.6 萬去日本滑雪,結果 50% 都在購物?揭秘台灣人「集體上癮」的滑雪社交真相!

from 🧭 社會萬象 · host 弦外之音 Undertone

台灣人真的愛滑雪嗎?還是只是愛「滑雪的感覺」?根據萬事達卡最新大數據,台灣滑雪客平均赴日 5.6 天,竟然只排 1.6 天滑雪 !大多數人把 49% 的預算花在購物,住宿佔 25%,真正花在滑雪場的僅有 5% 。為什麼新潟縣(32%)打敗了北海道(26%)成為台灣人首選 ?本集帶你拆解滑雪背後的「精緻窮」心理學,以及為什麼受傷人數會爆增 3 倍 。

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花 3.6 萬去日本滑雪,結果 50% 都在購物?揭秘台灣人「集體上癮」的滑雪社交真相!

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