HubSpot Update: Unterstützung von URL-Personalisierungstoken in E-Mails

from So funktioniert HubSpot - Ein Podcast von brandREACH

In dieser Podcast-Folge stellen Sandra Simlinger und Michael Vaclav eine neue HubSpot-Funktion für Marketing-E-Mails vor: URL-Personalisierungstoken. Bisher konnten Personalisierungstoken in HubSpot-E-Mails nur im Text verwendet werden. Links oder Schaltflächen konnten nicht direkt mit dynamischen Inhalten personalisiert werden, was komplexe und fehleranfällige Workarounds erforderlich machte. Mit dem neuen Update ist es nun möglich, personalisierte Links in Buttons oder Bildverlinkungen einzufügen. Ein typisches Anwendungsbeispiel ist die regionale Zuweisung von Demo-Terminen, bei der Interessenten automatisch den richtigen Ansprechpartner anhand ihres Standorts zugewiesen bekommen. Dies spart Zeit und reduziert den Aufwand für individuelle E-Mail-Varianten und Workflows. Ein großer Vorteil: Das Update steht allen HubSpot-Nutzern ab der Starter-Version zur Verfügung. Nützliche Links und weiterführende Inhalte: HubSpot User Group Wien: ⁠https://events.hubspot.com/wien/⁠ Podcast Abo & Alert: https://www.brandreach.at/podcast⁠https://www.brandreach.at/podcast⁠ Leider gibt es (noch) keinen Artikel in der Wissensdatenbank von HubSpot. Du findest das Update aber in deinem Account, wenn du unter "Produkt-Updates" anschließend nach "Unterstützung von URL-Personalisierungstoken in E-Mails" suchst. Verbinde dich mit den Hosts auf LinkedIn: Sandra Simlinger: ⁠https://www.linkedin.com/in/sandra-simlinger/⁠ Michael Vaclav: ⁠https://www.linkedin.com/in/michaelvaclav/

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This episode was published on February 28, 2025.

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