Huh?! What has “BD” or “Business Development” got to do with Architecture? Ft. Tyler Suomala

Business development can sound like jargon, but for architecture practices it is really about relationships, visibility, trust and finding better-fit work.Stephen Drew speaks with Tyler Suomala about business development in architecture, marketing language, online profile, client relationships and why BD matters for practices that want stronger, more sustainable work.The conversation covers: What BD means in plain English for architecture practices Why marketing jargon can get in the way of useful action How relationships and client conversations support better work Why online profile and visibility matter for practice growth How architects can think about BD without becoming pushy ____▶️ Watch this episode on YouTube:https://www.youtube.com/watch?v=wDnKJMv0aUY📝 Read the full write-up, with the key takeaways:https://architecturesocial.com/video/huh-what-has-bd-or-business-development-got-to-do-with-architecture-ft-tyler-suomala/Architecture Social is where architects and designers find honest career advice, insight from practice, and live roles worth applying for:https://architecturesocial.com/The fastest way to get hired is to be better at the things practices actually ask for. Revit, Rhino, rendering, BIM, portfolio work. Our learning partner ArchAdemia is built by architects, for architects:https://archademia.com/architecture-social/Use code ARCHSOCIAL10 for a discount on monthly or annual membership.____Chapters 00:00 Introduction to BD and business development in architecture 05:00 Marketing jargon, CTA, KPI, PPC, ROI and SEO 10:00 Why business development matters in architecture 15:00 Tyler Suomala's route from architecture to business development 20:00 Building relationships and understanding client needs 25:00 Online profile, visibility and useful marketing habits 30:00 Turning conversations into better opportunities 35:00 How architects can approach BD without feeling salesy 40:00 Practice growth, positioning and stronger communication 45:00 Practical advice for architects and practice leaders 50:00 Final questions and useful takeaways 55:00 Closing reflections on business development