EPISODE · Jul 1, 2021
フィッシングブランド「DAIWA」の「釣り」を通した「ライフスタイル」とその「体験価値」①
from KARTE CX VOX
コロナ禍で、レジャーにおいて"アウトドア人気"が高まっていますが、"フィッシング＝釣り"への関心も高まっているそうです。その「釣り」を通した「ライフスタイル」とその「体験価値」に注目。フィッシングブランド「DAIWA」を展開する、グローブライド株式会社 広報室・室長の吉川隆さんに「釣り」への関心の高まりについて、お話をお聞きしました。
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フィッシングブランド「DAIWA」の「釣り」を通した「ライフスタイル」とその「体験価値」①
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