Hum, Sing, Shout: How to Design a Scalable, Sustainable and Always On Content Marketing Strategy - Purna Virji, Senior Content Solutions Consultant at Linkedin

The pressure is real for brands to constantly be churning out fresh content and be “always on.” Research shows time and again that the brands that do always-on marketing well are often considered more recognizable and relevant. But it's not easy to implement. In addition to always running campaigns, marketers need to ensure the content they promote is relevant throughout their prospect's buying journey. How does one be always on without having to always be working? In this session, LinkedIn’s Senior Content Solutions Consultant Purna Virji shares how marketers can re-think their content planning approach and share frameworks and best-in-class examples for designing a scalable and sustainable always on content strategy.