Human Is the Only Move Left: Marketing That Actually Works with Rachel Allen

Ep. 391: Struggling to market your business in a way that feels real, human, and actually converts? In this episode, I sit down with marketing strategist and fractional CMO Rachel Allen to break down the exact strategies entrepreneurs need right now to stand out, connect with their audience, and create messaging that works, without burnout, pressure tactics, or chasing every new trend. Rachel’s story begins with a $3.25 copywriting job in Hong Kong and evolves into a 17-year marketing career supporting entrepreneurs in 21+ countries. She reveals how she built a human-centred, data-driven marketing approach that helps small business owners communicate clearly, sell confidently, and build long-term relationships with their customers. Whether you're a coach, consultant, creative, or business owner, you’ll learn clear, practical marketing strategies you can use immediately. What You’ll Learn in This Episode: How to create marketing that feels human, and still drives sales Why most entrepreneurs struggle with messaging (and how to fix it) How to understand what your audience really wants The surprising role data should play in your marketing How to use AI intentionally without losing your voice The most common marketing mistakes small business owners make The rise of analog, unscalable marketing (and why it’s working) How to build trust without oversharing online Key Topics Mentioned Marketing Strategy • Small Business Marketing • Copywriting Tips • Messaging • AI Marketing • Fractional CMO • Audience Research • Brand Storytelling • Content Strategy • Human-Centered Marketing • Entrepreneurship • Building a Personal Brand • Digital Marketing Trends 2025 About Rachel Allen Rachel Allen is a marketing strategist, copywriter, and fractional CMO known for her human-centered, data-driven approach. Through her company Bolt From the Blue Copywriting, she has helped entrepreneurs, creators, and companies worldwide build clear messaging, high-converting campaigns, and meaningful relationships with their audience. Website: www.boltfromthebluecopywriting.com LinkedIn: linkedin.com/in/rachelallen Email: [email protected] Try Kajabi for free for 30 days: https://app.kajabi.com/r/tP6BMkjv/t/7vfb2dno Connect with Teri: www.teriholland.ca Instagram: www.instagram.com/theteriholland If you’re a high performer or entrepreneur ready to elevate your mindset, messaging, and results, subscribe for weekly episodes.