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EPISODE · Feb 12, 2026 · 10 MIN

Human Powered Lead Gen

from The Formula with Peter Roth

Podcast Description How do you actually scale a trades business to 8 figures without getting buried in lead gen costs? In this episode, we dive deep into the world of high-level sales, outbound call centers, and why the "AI revolution" isn't coming for the trades as fast as you think. We break down the recent FCC regulations that have effectively banned cold calling via AI, creating a massive opportunity for business owners who know how to leverage real human connection. Whether you are a roofer, plumber, or real estate agent, owning your own lead generation and call center is the "cheat code" to controlling your quality and scaling your revenue. In this episode, you’ll learn: The AI Ban: Why cold calling AI is illegal and how it actually protects your business from being "spammed to death." The Power of In-House Call Centers: Why paying a marketing agency is a risk, but owning the phones is a guarantee. Real Estate & Trades: How the same systems used to scale HVAC companies are now dominating the real estate listing market. Avoiding the $250k Mistake: The host shares his "quarter-million dollar" lesson on how NOT to run a call center. DNC & Compliance: How to navigate the "Do Not Call" list and keep your business safe from the FCC. Timestamps 0:00 - Why AI bots aren't taking over your phone (yet). 3:15 - Scaling from $750k to $2.3M: The Call Center Effect. 7:45 - Why Real Estate agents are the next big focus. 12:20 - Training setters to handle technical "discovery" questions. 15:50 - The $250,000 failure and starting over. 20:10 - Legalities: DNC lists and software protection. 🔗 Connect with Scalify: Ready to take control of your lead gen? Visit Scalifyco.com to learn more. Enjoyed the episode? Hit the Subscribe button and turn on notifications so you never miss a deep dive into scaling your business! Connect with today’s Guest 👤 Peter Roth 📘 Facebook → / officialpeterroth 📸 Instagram → / official_peter_roth 📸 Instagram → / scalifyco 👤 Brad Lea 📘 Facebook → https://www.facebook.com/TheRealBradLea 📸 Instagram → https://www.instagram.com/therealbradlea LightSpeed VT: https://www.lightspeedvt.com/ Dropping Bombs Podcast: https://www.droppingbombs.com/ #Scalify #TradesBusiness #HomeServices #RealEstateMarketing #SalesScaling #ColdCalling #AIConsumerProtection #MarketingLaws

Episode metadata supplied by the publisher feed · Published Feb 12, 2026

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Human Powered Lead Gen

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This episode was published on February 12, 2026.

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