PODCAST · business
The Formula with Peter Roth
by Peter Roth
Conversations with proven founders revealing the real tools, resources, experts and strategies behind their success. No fluff, no rah rah, no theory and no beginners - only what actually worked to drive 7+ figures. Come ready to take notes.
Episodes
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How He Went From a Homeless Addict to a Millionaire
In this episode, Peter Roth sits down with Ken Baden, an entrepreneur whose journey took him from being broke and homeless to becoming a multimillionaire. His story is one of resilience, risk, persistence, and rebuilding from the ground up, and it offers a powerful perspective on what it actually...
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NFL Player's Brutal Reality After Football
Marques Ogden played offensive tackle in the NFL, built an eight-figure construction empire after football, and then lost every single penny. He hit rock bottom at $8.25 an hour. In this episode, I press him on the exact operational mistakes, ego-driven decisions, and business failures that no...
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Everything You Need to Know to Scale and Exit a Business
Everything You Need to Know to Scale and Exit a Business In this episode, Ryan Redding breaks down what it actually takes to build, scale, and eventually exit a successful business. Ryan scaled his company to $8.5 million before successfully exiting, giving him firsthand experience with the...
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The BEST Marketing Strategy to GROW Any Business
The BEST Marketing Strategy to GROW Any Business In this episode, Jason Wojo breaks down one of the biggest questions every entrepreneur and business owner needs to answer: what marketing strategy actually creates real business growth? Many business owners spend their time chasing more followers,...
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What You Should ACTUALLY Focus On to Make Your Business Successful
What Business Owners Should Actually Focus On to Win In this episode, Jason Wojo breaks down one of the biggest problems holding entrepreneurs and business owners back: focusing on the wrong things. Many business owners spend their time chasing more followers, building their personal brand,...
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The Real Reason 99% of Businesses Fail
The Real Reason 99% of Businesses Fail In this episode, Joey Lieber, Head of FBX Brokers and a business expert who closes a deal approximately every three days, reveals the real reasons why 99% of businesses fail. Most entrepreneurs assume businesses fail because they lack funding, customers, or…
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The Real Reason 99% of Businesses Never Sell
Why 99% of Businesses Are Unsellable In this episode, Claudio breaks down a hard truth that most entrepreneurs never consider: 99% of businesses are practically unsellable. Many business owners spend years increasing revenue, finding customers, and growing their companies, only to discover that...
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Owning the Growth Process
Are you chasing leads like a gambler at a slot machine, or are you building a predictable engine like an investor? In this episode, we break down the fundamental difference between outsourcing your growth and owning your process. We explore the "Solar Bro" shakeout, the brutal reality of...
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High-Volume Success
In this episode, we dive deep into the mindset shift required to move from ruthless, "one-sided" transactions to building a massive business engine fueled by mutual success. We explore why treating professional relationships with the same gravity as a marriage is the ultimate secret to long-term...
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Call Center Domination
In this episode, Peter Roth breaks down how he turned cold outreach into a powerful, scalable lead generation machine. From humble beginnings using VAs to building fully managed call centers, this conversation reveals how real estate professionals can take control of their pipeline, generate...
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Built From Necessity
Most people don’t start a business for passion they start because they have no other choice. In this episode, Peter Roth shares the raw truth behind entrepreneurship: building from necessity, not glamour. From getting fired from multiple jobs to launching his first business, he breaks down the...
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Pivoting to Solar Success
In this candid conversation, a seasoned entrepreneur shares his unconventional journey through the worlds of luxury cigars, HVAC, and renewable energy. From winning lawsuits against landlords to becoming an "accidental" HVAC expert, he breaks down the raw reality of what it takes to survive and...
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Fortune is in Follow-Up
Are you spreading yourself too thin across door knocking, online ads, and cold calling? In this episode, we sit down with Peter Roth, owner of SolarWise and expert in call centers and age leads, to discuss why "niching down" your sales method is the fastest way to success. We dive deep into the...
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Own your Lead Flow
From surviving a $100,000 legal nightmare in the cigar business to building a dominant solar sales organization, Peter Roth has seen it all. In this episode, Peter breaks down his "accidental" entry into the HVAC world with a local "MacGyver" and why he eventually pivoted to the high-stakes world...
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The Abundance Mindset
Digital ads are getting more expensive, audiences are experiencing ad fatigue, and businesses are struggling to generate quality leads. In this episode, Peter and David break down why traditional digital marketing isn’t as effective as it used to be and why cold calling and call centers are…
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Inside Colorado Mountains
In this episode, the conversation dives into the breathtaking beauty of Colorado’s mountain towns, the rising cost of living in places like Steamboat Springs, and unforgettable adventure stories from the Rocky Mountains. From intense off-road side-by-side trails to relaxing in natural hot…
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Digital Door Knocking Strategy
In this podcast episode, we break down why traditional digital advertising is becoming more saturated and expensive, and how smart investors are turning to call centers and cold calling as a scalable lead generation strategy. You’ll learn why ads often fail to stand out, how “digital door…
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Volume Wins in Lead Generation
In this episode, we dive into the real numbers behind call center–based lead generation and how it compares to high-touch outreach strategies. The conversation explores the trade-off between volume and quality, why call centers are still powerful for scaling outreach, and the challenges of…
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The Lead Gen Lesson
How do you go from running a bar to building and selling an HVAC company and eventually discovering a whole new business in lead generation and call centers? In this episode, we dive into a raw entrepreneurial story about getting ripped off by contractors, learning sales from scratch, and...
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The 1% sales rule
In this episode, we dive into an incredible entrepreneurial story that started with a cigar lounge, a lawsuit, and a $65,000 HVAC lesson. What seemed like a major setback turned into the unexpected start of a brand-new business. From knowing almost nothing about HVAC to building and eventually...
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Own Your Lead Gen
In this episode of HVAC Hotshots, Peter breaks down how HVAC businesses can stop overpaying for shared leads and start booking high-quality appointments at wholesale prices by building their own in-house call center. Learn why taking control of your lead generation is the ultimate scaling secret...
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The Lead Advantage
In this episode, we sit down with Peter to discuss the "accidental" journey of building a powerhouse call center. From his early days growing up in a bowling alley to launching a cigar kiosk at 24, Peter shares the raw, immigrant-driven spirit that led him to dominate lead generation in the…
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The Price of Being the Boss
Podcast Description In this episode, we dive deep into the grit and mathematics of true entrepreneurship. From the early days of maxing out credit cards for a suburban cigar kiosk to scaling a high-output HVAC company, we explore why most business owners struggle to move beyond "self-employed"...
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3-Step Lead Blueprint
Podcast Description In this episode, lead generation expert Peter Roth breaks down the exact system he used to build a call center that consistently generates real estate opportunities. If you're struggling to find motivated sellers or want a scalable way to create leads, this episode is packed...
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Sued into Millions
Podcast Description What if getting sued actually launched your biggest business success? In this episode, Peter Roth shares the unbelievable story of how a lawsuit pushed him into the HVAC industry and how that journey eventually led to building scalable lead generation systems and outbound call...
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Failure to Fortune
In this episode, we dive deep into the "rite of passage" every entrepreneur faces: catastrophic failure. From the scammy downfall of the solar industry to losing $10 million in a single crypto crash, our guests share why the best investment you will ever make is in yourself. We also explore the...
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Stop Losing Leads
Podcast Description Stop letting your hard-earned leads go to die. In this video, we dive into why 90% of businesses fail by simply not calling people back and how "speed to lead" is the ultimate competitive advantage. Learn why traditional digital marketing like Facebook ads often isn't enough…
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Human Powered Lead Gen
Podcast Description How do you actually scale a trades business to 8 figures without getting buried in lead gen costs? In this episode, we dive deep into the world of high-level sales, outbound call centers, and why the "AI revolution" isn't coming for the trades as fast as you think. We break…
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Stop Buying Leads. Build Your Own Lead Gen Machine.
Podcast Description Are you tired of "renting" your growth from Angie’s List, Thumbtack, or overpriced Facebook ads? In this episode, we sit down with Peter Roth, the founder of Scaleify, to discuss why the "old school" method of outbound telemarketing is actually the most modern way to scale…
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Outbound isn't dead You're just doing it wrong
Is outbound marketing actually dead, or is it just getting less crowded? Episode Summary "Outbound is dead." You've heard it, but here is why you should love that rumor: it keeps your competitors out of the game. In this video, we explore the reality of lead generation for blue-collar industries....
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ABOUT THIS SHOW
Conversations with proven founders revealing the real tools, resources, experts and strategies behind their success. No fluff, no rah rah, no theory and no beginners - only what actually worked to drive 7+ figures. Come ready to take notes.
HOSTED BY
Peter Roth
CATEGORIES
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Frequently Asked Questions
How many episodes does The Formula with Peter Roth have?
The Formula with Peter Roth currently has 30 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Formula with Peter Roth about?
Conversations with proven founders revealing the real tools, resources, experts and strategies behind their success. No fluff, no rah rah, no theory and no beginners - only what actually worked to drive 7+ figures. Come ready to take notes.
How often does The Formula with Peter Roth release new episodes?
The Formula with Peter Roth has 30 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Formula with Peter Roth?
You can listen to The Formula with Peter Roth on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Formula with Peter Roth?
The Formula with Peter Roth is created and hosted by Peter Roth.
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